Tag: World Happiness Report 2026

The Happiness Premium: Why Finland’s 9th Consecutive Win Matters More Than Tourism Boards Admit

Published March 19, 2026 by Staff Writer

The Happiness Premium: Why Finland’s 9th Consecutive Win Matters More Than Tourism Boards Admit

Finland's deep commitment to cooperation helps explain its staying power at the top of the ranking," explained John F. Helliwell, professor emeritus of economics at the University of British Columbia and founding editor of the World Happiness Report.

As Costa Rica crashes the Nordic party and happiness rankings reshape destination perceptions worth billions, DMOs face uncomfortable question: Can you market…

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