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Category: Research & Reports

Research & Reports brings together major tourism studies, economic data, industry reports, forecasts, and research shaping understanding of the global visitor economy — with analysis of what the findings mean for the industry.

1.32 Billion Nights and a Deceleration Worth Understanding: What Eurostat’s H1 2026 Data Really Says About European TourismTourism Reporter’s analysis of Eurostat’s Q1 2026 data in June recorded 471.1 million overnight stays between January and March, representing a 3.4 per cent increase on Q1 2025.

1.32 Billion Nights and a Deceleration Worth Understanding: What Eurostat’s H1 2026 Data Really Says About European Tourism

Published September 3, 2026 by Staff Writer

The EU registered 1.321 billion overnight stays in the first half of 2026. But with growth slowing to 1.7 per cent, less than half the 3.4 per cent growth seen…

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Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040When the Deloitte-Google projection first emerged, Spain's tourism trajectory made a 2040 overtaking of France appear comfortably distant — a plausible long-term scenario built on a 2023 base of roughly 84 million international visitors.

Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040

Published August 23, 2026 by Staff Writer

A new Deloitte-Google forecast projects Spain will overtake France in international arrivals within 14 years. The margin may be narrow, but the shift signals a significant change in Europe’s tourism…

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Türkiye’s $25.75 Billion Half-Year Tourism Report: Why Fewer Visitors Generated Bigger ValueIn the first quarter, Türkiye generated $9.89 billion in tourism revenue, up 4.2 per cent year on year, while departing visitor numbers increased 1.5 per cent to 9.26 million.

Türkiye’s $25.75 Billion Half-Year Tourism Report: Why Fewer Visitors Generated Bigger Value

Published July 31, 2026 by Staff Writer

TurkStat’s H1 2026 figures show the US-Iran conflict reduced second-quarter arrivals by 680,000, yet average visitor spending climbed to $1,020, keeping annualised tourism revenue on track to match 2025’s record…

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Tanzania’s $4.41 Billion Tourism Economy: Why the Numbers Tell a Bigger Story Than the HeadlinesThe Bank of Tanzania, in collaboration with the National Bureau of Statistics, has published the 2025 International Visitors' Exit Survey Report, offering the clearest picture yet of how international tourism is reshaping the country's economy.

Tanzania’s $4.41 Billion Tourism Economy: Why the Numbers Tell a Bigger Story Than the Headlines

Published July 17, 2026 by Staff Writer

The Bank of Tanzania’s 2025 International Visitors’ Exit Survey reveals a destination that is no longer simply attracting more visitors—it is steadily increasing visitor value, strengthening tourism receipts, and offering…

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IATA’s 2025 World Air Transport Statistics: What the Numbers Mean for Global TourismThe United States remained comfortably the world's largest passenger market in 2025, recording 890.1 million arriving and departing passengers.

IATA’s 2025 World Air Transport Statistics: What the Numbers Mean for Global Tourism

Published July 16, 2026 by Staff Writer

IATA’s latest data reveals surging premium travel, Asia’s dominance in domestic aviation, and Central Asia’s emergence as the industry’s fastest-growing frontier—offering fresh insight into where global tourism is heading next.…

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What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t ReadThe United Nations' 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be paying close attention.

What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t Read

Published July 10, 2026 by Staff Writer

The United Nations’ 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be…

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Airbnb, Booking.com and Expedia Drive Another Strong Quarter for European Tourism

Airbnb, Booking.com and Expedia Drive Another Strong Quarter for European Tourism

Published July 5, 2026 by Staff Writer

Fresh Eurostat data confirms 144.3 million platform-booked nights across the EU in Q1 2026 — but the story behind the numbers reveals a structural shift in European travel that destinations…

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