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Category: Tourism Moves

Tourism Moves™ is a flagship series by Tourism Reporter, tracking the policies, investments, and decisions shaping global tourism. This archive contains our full intelligence reports and strategic dispatches.

The City That Never Sleeps Has a New Challenger: How Seoul Is Engineering a Night-Time Tourism Economy

Published July 16, 2026 by Staff Writer

The City That Never Sleeps Has a New Challenger: How Seoul Is Engineering a Night-Time Tourism EconomyNew York may be synonymous with "the city that never sleeps," but Seoul offers a compelling interpretation of that idea in an Asian context.

Seoul is not simply staying open later. Under a coordinated strategy led by the Seoul Metropolitan Government, the city is building a…

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China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

Published July 8, 2026 by Staff Writer

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global TourismThe domestic tourism target — 8.3 billion trips annually by 2030, generating 7.7 trillion yuan in tourism expenditure — is arguably the plan's most consequential objective for China's own economy.

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation, destination strategy, investment,…

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Amsterdam’s War on Overtourism: The 20% Tourist Tax, the Cruise Terminal Closure, and the City That Has Finally Had Enough

Published July 6, 2026 by Staff Writer

Amsterdam’s War on Overtourism: The 20% Tourist Tax, the Cruise Terminal Closure, and the City That Has Finally Had EnoughUnder the coalition's proposal, passengers would instead fly into Amsterdam Airport Schiphol before travelling by coach to Rotterdam for embarkation.

With Europe’s highest proposed overnight visitor levy, a planned cruise terminal closure by 2030, and a €120 million programme to reclaim its…

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Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into Tourists

Published July 1, 2026 by Staff Writer

Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into TouristsThe K-Vacation campaign's commercial proposition rests on a carefully designed package of financial incentives intended to narrow the cost gap between a domestic holiday and an overseas trip to Japan or Southeast Asia — the very markets the South Korean government has identified as its principal competitors for Korean leisure spending.

The Korea Tourism Organization has launched its boldest domestic tourism campaign yet — a government-backed, industry-supported effort to redirect South Korean holiday…

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Macao Sets the Agenda: What the APEC Tourism Ministerial Means for the Future of Asia-Pacific Travel

Published June 28, 2026 by Staff Writer

Macao Sets the Agenda: What the APEC Tourism Ministerial Means for the Future of Asia-Pacific TravelAPEC economies welcomed 439 million international visitors in 2024, of whom 359 million travelled from within the APEC region itself—a powerful reminder that Asia-Pacific tourism is driven primarily by regional connectivity.

Tourism ministers from 21 APEC economies endorsed a digital-first tourism agenda, backed by new evidence showing e-visas can lift international arrivals by…

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Cambodia Bets Big on China: Inside the Visa-Free Pilot That Could Reshape Its Tourism Recovery

Published June 19, 2026 by Staff Writer

Cambodia Bets Big on China: Inside the Visa-Free Pilot That Could Reshape Its Tourism RecoveryFor Cambodia's tourism sector, the implications of a successful visa-free pilot extend well beyond the headline arrivals figures.

From 15 June, Chinese nationals can enter Cambodia visa-free for up to 14 days—a four-month policy experiment aimed at accelerating the return…

Keep Reading >>Cambodia Bets Big on China: Inside the Visa-Free Pilot That Could Reshape Its Tourism Recovery
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