Skip to content

Category: Tourism Moves

Tourism Moves™ is a flagship series by Tourism Reporter, tracking the policies, investments, and decisions shaping global tourism. This archive contains our full intelligence reports and strategic dispatches.

Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to ValueOn 6 May 2026, Tourism Ireland launched the second iteration of its ‘Ireland Unrushed‘ campaign — a global slow tourism initiative now live across 15 overseas markets, designed to reach more than 100 million people through a combination of advertising, publicity and digital content.

Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to Value

Published May 6, 2026 by Staff Writer

With overseas visitor numbers under pressure and demand shifting toward deeper, experience-led travel, Tourism Ireland is betting that the island’s future competitiveness will be defined by depth, not volume Tourism…

Keep Reading →Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to Value
Leave a Comment
Oman’s Tourism Reset: Easier Entry, Stricter Rules, Higher StandardsOman’s natural landscapes—deserts, mountains, coastlines—have positioned it as a growing hub for adventure tourism.

Oman’s Tourism Reset: Easier Entry, Stricter Rules, Higher Standards

Published April 29, 2026 by Staff Writer

Oman is recalibrating its tourism strategy with a dual approach—opening its borders to more international visitors while imposing tighter controls on how tourism is delivered, signalling a deliberate shift toward…

Keep Reading →Oman’s Tourism Reset: Easier Entry, Stricter Rules, Higher Standards
Leave a Comment
Hanoi’s 12 Million Visitor Target Signals Vietnam’s Strategic Push in Asia’s Tourism Power RaceVietnamese authorities have consistently framed tourism as a “key economic sector” with expanding influence across employment, infrastructure, and national branding.

Hanoi’s 12 Million Visitor Target Signals Vietnam’s Strategic Push in Asia’s Tourism Power Race

Published April 28, 2026 by Staff Writer

Vietnam is scaling Hanoi’s tourism ambitions within a wider national push targeting up to 50 million international arrivals by 2030—signalling a decisive shift toward quality, competitiveness, and long-term positioning in…

Keep Reading →Hanoi’s 12 Million Visitor Target Signals Vietnam’s Strategic Push in Asia’s Tourism Power Race
Leave a Comment
China’s ¥1 Billion Tourism Move Is Reshaping Asia-Pacific Travel DemandGuangzhou, capital of southern Guangdong Province, serves as main venue for China Tourism Day themed events, introducing "ticket stub-based" discount policy enabling visitors accessing special offers across the province by presenting valid travel or event stubs—airline tickets, high-speed rail tickets, or tickets to major sporting events and performances.

China’s ¥1 Billion Tourism Move Is Reshaping Asia-Pacific Travel Demand

Published April 25, 2026 by Staff Writer

China’s Ministry of Culture and Tourism launches a month-long stimulus through 31 May, offering 9,000+ consumer benefits. After Qingming’s 135 million trips, Q1’s 21.33 million foreign entries signal visa-free success,…

Keep Reading →China’s ¥1 Billion Tourism Move Is Reshaping Asia-Pacific Travel Demand
Leave a Comment
Jet Fuel Shock Is Reshaping Global Travel — Fewer Flights, Higher Fares, Tougher ChoicesUnited Airlines CEO Scott Kirby articulated the brutal calculus: “There's just no point in flying flights that are going to lose money that can't cover the cost of fuel.”

Jet Fuel Shock Is Reshaping Global Travel — Fewer Flights, Higher Fares, Tougher Choices

Published April 23, 2026 by Staff Writer

Airlines cut capacity and warn of rising fares as fuel volatility linked to Middle East tensions exposes how fragile global travel economics remain heading into peak summer season Global (Tourism…

Keep Reading →Jet Fuel Shock Is Reshaping Global Travel — Fewer Flights, Higher Fares, Tougher Choices
Leave a Comment
Portugal’s €11 Million Inland Tourism Shift Rewrites Mediterranean PlaybookPortugal is advancing a targeted tourism investment strategy, directing €11 million into 12 development projects focused on inland and low-density regions—shifting attention beyond coastal and metropolitan areas that capture the majority of the country’s visitor flows.

Portugal’s €11 Million Inland Tourism Shift Rewrites Mediterranean Playbook

Published April 22, 2026 by Staff Writer

Portugal deploys €4.5M to unlock €11M across 12 inland tourism projects, easing pressure on Lisbon, Porto, and the Algarve while developing heritage-driven destinations beyond coastal hotspots Tourism Moves™ | LISBON…

Keep Reading →Portugal’s €11 Million Inland Tourism Shift Rewrites Mediterranean Playbook
Leave a Comment