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Category: Sustainable Tourism

Sustainable Tourism examines how destinations and tourism businesses are balancing growth with environmental protection, community benefit, climate resilience, and long-term destination value.

When Aviation Talks Decarbonisation, Tourism Should Be Listening: IATA Brings Its Sustainability Summit to BrusselsMarie Owens Thomsen, IATA’s Senior Vice President Sustainability and Chief Economist, captured the challenge: “the challenge is constrained not by ambition but by the pace at which interdependent solutions can be developed and scaled.”

When Aviation Talks Decarbonisation, Tourism Should Be Listening: IATA Brings Its Sustainability Summit to Brussels

Published September 2, 2026 by Staff Writer

With airfares, route viability and destination access increasingly tied to the industry’s ability to scale cleaner fuels, October’s summit in the EU capital is as much a tourism story as…

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Building Tourism Back Better: How Mexico’s $42.4 Billion Tourism Investment Strategy Is Rewriting the Rules for Emerging DestinationsMexico's US$42.4 billion sustainable tourism framework deserves closer examination. Under scrutiny, it emerges as one of the most credible government-led tourism transformation programmes currently underway.

Building Tourism Back Better: How Mexico’s $42.4 Billion Tourism Investment Strategy Is Rewriting the Rules for Emerging Destinations

Published August 5, 2026 by Staff Writer

With 773 projects across all 32 states, a landmark IDB–FONATUR partnership, a new national sustainability framework, and the 2026 FIFA World Cup as a catalyst, Mexico is executing one of…

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The Island That Fed the World Is Starving Its Own People: Mallorca’s Tourism Revolt and the Broken Social ContractTourism Reporter has tracked the gathering storm of Europe's overtourism crisis with unusual consistency throughout 2026.

The Island That Fed the World Is Starving Its Own People: Mallorca’s Tourism Revolt and the Broken Social Contract

Published July 29, 2026 by Staff Writer

On 26 July 2026, tens of thousands of residents marched through Palma. By the time police fired rubber bullets, Europe’s overtourism debate had crossed a line—from a tourism management challenge…

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Thailand’s Year of Transformation: Why 33 Million Is the Most Strategic Number in Asian Tourism Right NowIn 2019, before the pandemic reshaped global travel, Thailand welcomed 39.8 million international visitors—the highest figure in its history and one of the strongest tourism performances anywhere in Asia.

Thailand’s Year of Transformation: Why 33 Million Is the Most Strategic Number in Asian Tourism Right Now

Published July 19, 2026 by Staff Writer

Thailand is deliberately targeting fewer visitors than its pre-pandemic peak while pursuing record tourism revenue—a strategy that may become the new benchmark for destination management across Asia. Southeast Asia (Tourism…

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Tanzania’s $4.41 Billion Tourism Economy: Why the Numbers Tell a Bigger Story Than the HeadlinesThe Bank of Tanzania, in collaboration with the National Bureau of Statistics, has published the 2025 International Visitors' Exit Survey Report, offering the clearest picture yet of how international tourism is reshaping the country's economy.

Tanzania’s $4.41 Billion Tourism Economy: Why the Numbers Tell a Bigger Story Than the Headlines

Published July 17, 2026 by Staff Writer

The Bank of Tanzania’s 2025 International Visitors’ Exit Survey reveals a destination that is no longer simply attracting more visitors—it is steadily increasing visitor value, strengthening tourism receipts, and offering…

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Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism NetworkTourism already contributes 7.1 per cent of the European Union's gross value added — approximately €807 billion in 2024 — and supports more than 20 million jobs across the bloc.

Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism Network

Published July 15, 2026 by Staff Writer

The European Commission has published landmark guidelines to unlock the tourism potential of the world’s largest coordinated network of protected areas—creating a major opportunity for destinations, investors, and governments. Europe…

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Japan Has Run Out of Patience: Shibuya’s 2,000-Yen Littering Fine Is the Sharpest Signal Yet That the World’s Most Courteous Tourism Nation Is Drawing a LineThe Shibuya Crossing—that impossibly photogenic scramble intersection where up to 3,000 people cross simultaneously from multiple directions—has become one of the defining images of contemporary Tokyo.

Japan Has Run Out of Patience: Shibuya’s 2,000-Yen Littering Fine Is the Sharpest Signal Yet That the World’s Most Courteous Tourism Nation Is Drawing a Line

Published June 1, 2026 by Staff Writer

With 42.7 million visitors in 2025, on-the-spot fines now live in Shibuya, a cherry blossom festival cancelled, and Hakuba preparing enforcement from July—Japan’s relationship with mass tourism has fundamentally shifted.…

Keep Reading →Japan Has Run Out of Patience: Shibuya’s 2,000-Yen Littering Fine Is the Sharpest Signal Yet That the World’s Most Courteous Tourism Nation Is Drawing a Line
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