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Category: Tourism Insights

Tourism Insights examines the data, trends, market signals, and emerging developments shaping global tourism — providing the intelligence tourism leaders, policymakers, investors, and industry decision-makers need to understand what is changing and why it matters.

The Odyssey Effect: How Film, Celebrity Power and Set-Jetting Are Driving a US Tourism Surge in GreeceChristopher Nolan's IMAX adaptation of The Odyssey — starring Matt Damon, Anne Hathaway, Tom Holland, Zendaya, Charlize Theron and Robert Pattinson — has achieved something few films manage: turning a real, still relatively undiscovered corner of Greece into one of the world's most searched-for travel destinations, with American travellers following the cinematic trail in numbers that even Greece's tourism authorities could hardly have engineered.

The Odyssey Effect: How Film, Celebrity Power and Set-Jetting Are Driving a US Tourism Surge in Greece

Published August 24, 2026 by Staff Writer

A cave above a crescent-shaped beach in the southern Peloponnese has quietly become one of the most consequential pieces of real estate in global tourism this year — not because…

Keep Reading →The Odyssey Effect: How Film, Celebrity Power and Set-Jetting Are Driving a US Tourism Surge in Greece
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The Coolcation Economy: How Climate Change Is Quietly Redrawing the World’s Luxury Tourism MapThe World Meteorological Organization expects 2026 to rank among the hottest years ever recorded.

The Coolcation Economy: How Climate Change Is Quietly Redrawing the World’s Luxury Tourism Map

Published July 15, 2026 by Staff Writer

The wealthy traveller’s summer calculation is changing. As extreme heat reshapes travel demand, cooler destinations are gaining a competitive advantage—and the tourism economies that recognise the shift earliest could define…

Keep Reading →The Coolcation Economy: How Climate Change Is Quietly Redrawing the World’s Luxury Tourism Map
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