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Category: MICE & Events

From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE Map

Published July 21, 2026 by Staff Writer

From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE MapDuring the concluded Ethiopian fiscal year, Addis Ababa hosted more than 221 international conferences, up from more than 150 the previous year—a remarkable 47 per cent increase in just twelve months.

With record conference activity, a world-class convention centre, growing diplomatic influence, and COP32 on the horizon, Addis Ababa is positioning itself as…

Keep Reading >>From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE Map
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All Eyes on Macao: Why the APEC Tourism Ministerial Meeting Could Shape Asia-Pacific Tourism’s Next Decade

Published June 22, 2026 by Staff Writer

All Eyes on Macao: Why the APEC Tourism Ministerial Meeting Could Shape Asia-Pacific Tourism’s Next DecadeIn 2025, Macao welcomed more than 40 million visitor arrivals, a year-on-year increase of 14.7 per cent, while international arrivals approached 2.8 million.

As 21 APEC economies gather in Macao under China’s 2026 presidency, the region responsible for roughly one-fifth of global tourism prepares to…

Keep Reading >>All Eyes on Macao: Why the APEC Tourism Ministerial Meeting Could Shape Asia-Pacific Tourism’s Next Decade
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When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global Travel

Published June 8, 2026 by Staff Writer

When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global TravelThe choice of Rio de Janeiro for the 82nd AGM carries significance that IATA itself has emphasised. The last time the organisation convened in South America was in 1999 — also in Rio — when the World Air Transport Summit format was formally introduced.

From fuel shocks and aircraft shortages to sustainability and connectivity, the 82nd IATA AGM is exposing the forces that will shape tourism,…

Keep Reading >>When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global Travel
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