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Category: MICE & Events

MICE & Events examines the business events economy, from meetings and conferences to incentives, exhibitions, and major global events. Explore the trends, investments, destinations, and strategies shaping the future of business and events tourism.

When Aviation Talks Decarbonisation, Tourism Should Be Listening: IATA Brings Its Sustainability Summit to BrusselsMarie Owens Thomsen, IATA’s Senior Vice President Sustainability and Chief Economist, captured the challenge: “the challenge is constrained not by ambition but by the pace at which interdependent solutions can be developed and scaled.”

When Aviation Talks Decarbonisation, Tourism Should Be Listening: IATA Brings Its Sustainability Summit to Brussels

Published September 2, 2026 by Staff Writer

With airfares, route viability and destination access increasingly tied to the industry’s ability to scale cleaner fuels, October’s summit in the EU capital is as much a tourism story as…

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The Rise of Tech Tourism: Why Smart Factories Could Become the Next Major AttractionFor South Korea and its corporate champions, the opportunity is becoming clear: technology can deepen the tourism value of K-culture, while K-culture provides the global audience through which K-tech can be experienced.

The Rise of Tech Tourism: Why Smart Factories Could Become the Next Major Attraction

Published August 11, 2026 by Staff Writer

Tourism is moving beyond landscapes and landmarks. A new generation of high-yield travellers is seeking autonomous mobility, AI innovation hubs and automated factories — with China emerging as the world’s…

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From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE MapDuring the concluded Ethiopian fiscal year, Addis Ababa hosted more than 221 international conferences, up from more than 150 the previous year—a remarkable 47 per cent increase in just twelve months.

From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE Map

Published July 21, 2026 by Staff Writer

With record conference activity, a world-class convention centre, growing diplomatic influence, and COP32 on the horizon, Addis Ababa is positioning itself as Africa’s next great business events capital. Africa (Tourism…

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The World Cup Is Over: What It Did to Tourism in the United States, Canada and MexicoThe 2026 FIFA World Cup — featuring 48 nations, 104 matches, 16 host cities across three countries, and 39 days of competition from opening match to final — is over.

The World Cup Is Over: What It Did to Tourism in the United States, Canada and Mexico

Published July 20, 2026 by Staff Writer

Spain’s extra-time victory at MetLife Stadium brought the largest FIFA World Cup in history to a close on 19 July 2026. But for tourism leaders, the real story lies in…

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All Eyes on Macao: Why the APEC Tourism Ministerial Meeting Could Shape Asia-Pacific Tourism’s Next DecadeIn 2025, Macao welcomed more than 40 million visitor arrivals, a year-on-year increase of 14.7 per cent, while international arrivals approached 2.8 million.

All Eyes on Macao: Why the APEC Tourism Ministerial Meeting Could Shape Asia-Pacific Tourism’s Next Decade

Published June 22, 2026 by Staff Writer

As 21 APEC economies gather in Macao under China’s 2026 presidency, the region responsible for roughly one-fifth of global tourism prepares to chart its next phase of growth.  ASIA (Tourism…

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The Room Where It Happens: Why Tourism Leaders Cannot Afford to Ignore the G7The tourism industry may not have a seat at the G7 table. Yet the consequences of the discussions held there often appear later in airline bookings, hotel occupancy rates, tourism investment decisions, and visitor spending patterns around the world.

The Room Where It Happens: Why Tourism Leaders Cannot Afford to Ignore the G7

Published June 19, 2026 by Staff Writer

As world leaders leave Évian-les-Bains, the decisions taken in the French Alps on trade, security, energy, and digital governance will quietly shape global tourism for the rest of this decade.…

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When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global TravelThe choice of Rio de Janeiro for the 82nd AGM carries significance that IATA itself has emphasised. The last time the organisation convened in South America was in 1999 — also in Rio — when the World Air Transport Summit format was formally introduced.

When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global Travel

Published June 8, 2026 by Staff Writer

From fuel shocks and aircraft shortages to sustainability and connectivity, the 82nd IATA AGM is exposing the forces that will shape tourism, aviation, and global travel for years to come.…

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