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Category: MICE & Events

MICE & Events examines the business events economy, from meetings and conferences to incentives, exhibitions, and major global events. Explore the trends, investments, destinations, and strategies shaping the future of business and events tourism.

Sixteen Cities, Two Titles at Stake: Europe Unveils Its Tourism Capitals ShortlistFor the first time, two previously separate European tourism initiatives — the European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism — have been brought together under a single European Capitals of Tourism title.

Sixteen Cities, Two Titles at Stake: Europe Unveils Its Tourism Capitals Shortlist

Published September 16, 2026 by Staff Writer

From Aalborg to Zadar, a record 83 applicants have been narrowed to 16 shortlisted cities as the European Commission launches a new chapter in its tourism competition — combining its…

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21,000 B2B Meetings and a Bigger Ambition: How Vietnam Is Turning Tourism Trade Into Market AccessDuring the same week, Ho Chi Minh City also hosted three Mekong subregional tourism ministerial meetings — bringing together government representatives around regional cooperation, tourism development and cross-border connectivity.

21,000 B2B Meetings and a Bigger Ambition: How Vietnam Is Turning Tourism Trade Into Market Access

Published September 16, 2026 by Staff Writer

Behind ITE HCMC 2026’s record-breaking business connections lies a more deliberate strategy: three Mekong subregional tourism ministerial meetings were convened alongside the expo, bringing trade, policy dialogue and regional tourism…

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When Aviation Talks Decarbonisation, Tourism Should Be Listening: IATA Brings Its Sustainability Summit to BrusselsMarie Owens Thomsen, IATA’s Senior Vice President Sustainability and Chief Economist, captured the challenge: “the challenge is constrained not by ambition but by the pace at which interdependent solutions can be developed and scaled.”

When Aviation Talks Decarbonisation, Tourism Should Be Listening: IATA Brings Its Sustainability Summit to Brussels

Published September 2, 2026 by Staff Writer

With airfares, route viability and destination access increasingly tied to the industry’s ability to scale cleaner fuels, October’s summit in the EU capital is as much a tourism story as…

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The Rise of Tech Tourism: Why Smart Factories Could Become the Next Major AttractionFor South Korea and its corporate champions, the opportunity is becoming clear: technology can deepen the tourism value of K-culture, while K-culture provides the global audience through which K-tech can be experienced.

The Rise of Tech Tourism: Why Smart Factories Could Become the Next Major Attraction

Published August 11, 2026 by Staff Writer

Tourism is moving beyond landscapes and landmarks. A new generation of high-yield travellers is seeking autonomous mobility, AI innovation hubs and automated factories — with China emerging as the world’s…

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From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE MapDuring the concluded Ethiopian fiscal year, Addis Ababa hosted more than 221 international conferences, up from more than 150 the previous year—a remarkable 47 per cent increase in just twelve months.

From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE Map

Published July 21, 2026 by Staff Writer

With record conference activity, a world-class convention centre, growing diplomatic influence, and COP32 on the horizon, Addis Ababa is positioning itself as Africa’s next great business events capital. Africa (Tourism…

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The World Cup Is Over: What It Did to Tourism in the United States, Canada and MexicoThe 2026 FIFA World Cup — featuring 48 nations, 104 matches, 16 host cities across three countries, and 39 days of competition from opening match to final — is over.

The World Cup Is Over: What It Did to Tourism in the United States, Canada and Mexico

Published July 20, 2026 by Staff Writer

Spain’s extra-time victory at MetLife Stadium brought the largest FIFA World Cup in history to a close on 19 July 2026. But for tourism leaders, the real story lies in…

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