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Category: MICE & Events

From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE MapDuring the concluded Ethiopian fiscal year, Addis Ababa hosted more than 221 international conferences, up from more than 150 the previous year—a remarkable 47 per cent increase in just twelve months.

From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE Map

Published July 21, 2026 by Staff Writer

With record conference activity, a world-class convention centre, growing diplomatic influence, and COP32 on the horizon, Addis Ababa is positioning itself as Africa’s next great business events capital. Africa (Tourism…

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The World Cup Is Over: What It Did to Tourism in the United States, Canada and MexicoThe 2026 FIFA World Cup — featuring 48 nations, 104 matches, 16 host cities across three countries, and 39 days of competition from opening match to final — is over.

The World Cup Is Over: What It Did to Tourism in the United States, Canada and Mexico

Published July 20, 2026 by Staff Writer

Spain’s extra-time victory at MetLife Stadium brought the largest FIFA World Cup in history to a close on 19 July 2026. But for tourism leaders, the real story lies in…

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All Eyes on Macao: Why the APEC Tourism Ministerial Meeting Could Shape Asia-Pacific Tourism’s Next DecadeIn 2025, Macao welcomed more than 40 million visitor arrivals, a year-on-year increase of 14.7 per cent, while international arrivals approached 2.8 million.

All Eyes on Macao: Why the APEC Tourism Ministerial Meeting Could Shape Asia-Pacific Tourism’s Next Decade

Published June 22, 2026 by Staff Writer

As 21 APEC economies gather in Macao under China’s 2026 presidency, the region responsible for roughly one-fifth of global tourism prepares to chart its next phase of growth.  ASIA (Tourism…

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The Room Where It Happens: Why Tourism Leaders Cannot Afford to Ignore the G7The tourism industry may not have a seat at the G7 table. Yet the consequences of the discussions held there often appear later in airline bookings, hotel occupancy rates, tourism investment decisions, and visitor spending patterns around the world.

The Room Where It Happens: Why Tourism Leaders Cannot Afford to Ignore the G7

Published June 19, 2026 by Staff Writer

As world leaders leave Évian-les-Bains, the decisions taken in the French Alps on trade, security, energy, and digital governance will quietly shape global tourism for the rest of this decade.…

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When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global TravelThe choice of Rio de Janeiro for the 82nd AGM carries significance that IATA itself has emphasised. The last time the organisation convened in South America was in 1999 — also in Rio — when the World Air Transport Summit format was formally introduced.

When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global Travel

Published June 8, 2026 by Staff Writer

From fuel shocks and aircraft shortages to sustainability and connectivity, the 82nd IATA AGM is exposing the forces that will shape tourism, aviation, and global travel for years to come.…

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Ten Years On: South Africa’s Wine Tourism Conference Sets Its Sights on the FutureThe 10th Annual Wine Tourism Conference (WTC) takes place from 19 to 21 May 2026 at Cavalli Estate in Stellenbosch, and by any measure, it arrives at a moment of genuine consequence for South Africa's wine sector.

Ten Years On: South Africa’s Wine Tourism Conference Sets Its Sights on the Future

Published May 1, 2026 by Staff Writer

The 10th Wine Tourism Conference arrives in Stellenbosch this May with a sharper focus than ever — moving the conversation from inspiration to investment, and from isolated excellence to globally…

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Earth Day 2026: Why Sustainable Tourism Is Now an Economic Strategy, Not an OptionAs we look toward 2034, we must heed the reminder from TerraCycle CEO Tom Szaky: It's easy to focus on destinations and experiences while overlooking what travel uses up.

Earth Day 2026: Why Sustainable Tourism Is Now an Economic Strategy, Not an Option

Published April 22, 2026 by Staff Writer

As “Our Power, Our Planet” drives Earth Week action, sustainability has shifted from marketing to a $1.1 trillion economic imperative. With climate risks threatening $29 billion in annual revenue, the…

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