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Category: MICE & Events

MICE & Events examines the business events economy, from meetings and conferences to incentives, exhibitions, and major global events. Explore the trends, investments, destinations, and strategies shaping the future of business and events tourism.

All Eyes on Macao: Why the APEC Tourism Ministerial Meeting Could Shape Asia-Pacific Tourism’s Next Decade

As 21 APEC economies gather in Macao under China’s 2026 presidency, the region responsible for roughly one-fifth of global tourism prepares to chart its next phase of growth.  ASIA (Tourism…

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The Room Where It Happens: Why Tourism Leaders Cannot Afford to Ignore the G7

As world leaders leave Évian-les-Bains, the decisions taken in the French Alps on trade, security, energy, and digital governance will quietly shape global tourism for the rest of this decade.…

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When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global Travel

From fuel shocks and aircraft shortages to sustainability and connectivity, the 82nd IATA AGM is exposing the forces that will shape tourism, aviation, and global travel for years to come.…

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Ten Years On: South Africa’s Wine Tourism Conference Sets Its Sights on the Future

The 10th Wine Tourism Conference arrives in Stellenbosch this May with a sharper focus than ever — moving the conversation from inspiration to investment, and from isolated excellence to globally…

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Earth Day 2026: Why Sustainable Tourism Is Now an Economic Strategy, Not an Option

As “Our Power, Our Planet” drives Earth Week action, sustainability has shifted from marketing to a $1.1 trillion economic imperative. With climate risks threatening $29 billion in annual revenue, the…

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Canada’s Tourism Week Spotlights Industry Powering $130 Billion Economy

As provinces prepare for National Tourism Week (20–24 April), Ontario, British Columbia, Quebec, and Alberta lead recovery as industry leaders position tourism as a cornerstone of Canadian identity, attracting both…

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ITB Berlin 2026: Artificial Intelligence, Geopolitical Crisis, and Tourism’s Resilience Test

The world’s largest travel trade show marked its 60th anniversary amid geopolitical crisis that kept nearly 300 Middle East delegates home—yet delivered the industry’s clearest vision yet of AI-driven transformation…

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