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Category: Tourism Markets

Tourism Markets examines the source markets, visitor trends, consumer behaviour, travel demand, and competitive dynamics shaping tourism flows across regions and around the world.

China’s Golden Week Takes to the Skies: 31 Million Passenger Trips on the MoveInternational flight bookings for the holiday period were up 22.5 per cent year-on-year as of 24 September, according to the CAAC — more than six times the 3.6 per cent increase forecast for total air passenger trips.

China’s Golden Week Takes to the Skies: 31 Million Passenger Trips on the Move

Published October 4, 2026 by Staff Writer

China’s extended holiday is driving a huge travel surge, with international bookings up 22.5% and airlines adding thousands of flights. But spending data raises a bigger question: does rising tourism…

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690 Million Travellers, 0.4% Growth: What UN Tourism’s H1 2026 Barometer Really ShowsUN Tourism Secretary-General Shaikha Al Nuwais captured the position succinctly: “Tourism has not stopped growing, but that growth is fragile.”

690 Million Travellers, 0.4% Growth: What UN Tourism’s H1 2026 Barometer Really Shows

Published September 18, 2026 by Staff Writer

International tourism remained marginally above last year in the first six months of 2026, but the headline masks a clear loss of momentum: arrivals grew 2% in the first quarter…

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21,000 B2B Meetings and a Bigger Ambition: How Vietnam Is Turning Tourism Trade Into Market AccessDuring the same week, Ho Chi Minh City also hosted three Mekong subregional tourism ministerial meetings — bringing together government representatives around regional cooperation, tourism development and cross-border connectivity.

21,000 B2B Meetings and a Bigger Ambition: How Vietnam Is Turning Tourism Trade Into Market Access

Published September 16, 2026 by Staff Writer

Behind ITE HCMC 2026’s record-breaking business connections lies a more deliberate strategy: three Mekong subregional tourism ministerial meetings were convened alongside the expo, bringing trade, policy dialogue and regional tourism…

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Russia Is Selling North Korea as Its Next Big Getaway. Russians Aren’t Buying ItArtur Muradyan, vice-president of the Association of Tour Operators of Russia, has been equally candid, describing North Korea as a niche product within the wider Russian travel market.

Russia Is Selling North Korea as Its Next Big Getaway. Russians Aren’t Buying It

Published August 23, 2026 by Staff Writer

Beach resorts, ski slopes, soldier discounts and a Kremlin-backed defence pact have turned North Korea into Russia’s latest holiday frontier. Two years into the push, however, visitor numbers suggest the…

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Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040When the Deloitte-Google projection first emerged, Spain's tourism trajectory made a 2040 overtaking of France appear comfortably distant — a plausible long-term scenario built on a 2023 base of roughly 84 million international visitors.

Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040

Published August 23, 2026 by Staff Writer

A new Deloitte-Google forecast projects Spain will overtake France in international arrivals within 14 years. The margin may be narrow, but the shift signals a significant change in Europe’s tourism…

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Pay to Play: The US Introduces a $750 Fast-Track Tourist Visa Fee With No Guarantee of ApprovalThis post is part of Tourism Moves™ — a flagship series by Tourism Reporter dedicated to tracking the policies, investments, and decisions shaping the future of global tourism.

Pay to Play: The US Introduces a $750 Fast-Track Tourist Visa Fee With No Guarantee of Approval

Published June 10, 2026 by Staff Writer

The new policy allows some applicants to pay hundreds of dollars for faster visa processing, sparking debate over fairness as the United States prepares for a surge in international visitors.…

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