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Category: Tourism Markets

Tourism Markets examines the source markets, visitor trends, consumer behaviour, travel demand, and competitive dynamics shaping tourism flows across regions and around the world.

Russia Is Selling North Korea as Its Next Big Getaway. Russians Aren’t Buying ItArtur Muradyan, vice-president of the Association of Tour Operators of Russia, has been equally candid, describing North Korea as a niche product within the wider Russian travel market.

Russia Is Selling North Korea as Its Next Big Getaway. Russians Aren’t Buying It

Published August 23, 2026 by Staff Writer

Beach resorts, ski slopes, soldier discounts and a Kremlin-backed defence pact have turned North Korea into Russia’s latest holiday frontier. Two years into the push, however, visitor numbers suggest the…

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Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040When the Deloitte-Google projection first emerged, Spain's tourism trajectory made a 2040 overtaking of France appear comfortably distant — a plausible long-term scenario built on a 2023 base of roughly 84 million international visitors.

Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040

Published August 23, 2026 by Staff Writer

A new Deloitte-Google forecast projects Spain will overtake France in international arrivals within 14 years. The margin may be narrow, but the shift signals a significant change in Europe’s tourism…

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Pay to Play: The US Introduces a $750 Fast-Track Tourist Visa Fee With No Guarantee of ApprovalThis post is part of Tourism Moves™ — a flagship series by Tourism Reporter dedicated to tracking the policies, investments, and decisions shaping the future of global tourism.

Pay to Play: The US Introduces a $750 Fast-Track Tourist Visa Fee With No Guarantee of Approval

Published June 10, 2026 by Staff Writer

The new policy allows some applicants to pay hundreds of dollars for faster visa processing, sparking debate over fairness as the United States prepares for a surge in international visitors.…

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When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global TravelThe choice of Rio de Janeiro for the 82nd AGM carries significance that IATA itself has emphasised. The last time the organisation convened in South America was in 1999 — also in Rio — when the World Air Transport Summit format was formally introduced.

When Aviation Speaks, Tourism Listens: What the 82nd IATA AGM Reveals About the Future of Global Travel

Published June 8, 2026 by Staff Writer

From fuel shocks and aircraft shortages to sustainability and connectivity, the 82nd IATA AGM is exposing the forces that will shape tourism, aviation, and global travel for years to come.…

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471 Million Overnight Stays and Counting: What Eurostat’s Q1 2026 Data Reveals About the State of European TourismLithuania recorded the steepest decline in the European Union, with overnight stays falling by 12.9 per cent year on year.

471 Million Overnight Stays and Counting: What Eurostat’s Q1 2026 Data Reveals About the State of European Tourism

Published June 4, 2026 by Staff Writer

Fresh Eurostat figures confirm Europe’s tourism sector opened 2026 with a 3.4 per cent rise in overnight stays — but the story behind the numbers is considerably more nuanced than…

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