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Category: Tourism Intelligence

Tourism Intelligence examines the data, trends, policies, and market signals shaping the future of global tourism — giving industry leaders and decision-makers the intelligence they need to understand what is changing and why it matters.

Canada, Naturally: How Destination Canada Is Building a Year-Round Tourism Economy, One Market at a TimeThrough coordinated US and Mexican market activations for fall and winter 2026–2027, Destination Canada’s Canada, naturally. brand platform demonstrates something many national tourism bodies struggle to achieve: operating as a coordinated national system rather than a collection of competing regional interests.

Canada, Naturally: How Destination Canada Is Building a Year-Round Tourism Economy, One Market at a Time

Published October 21, 2026 by Staff Writer

From California to Guadalajara and Whistler’s ski slopes to Quebec’s autumn colours, Destination Canada’s 2026–2027 campaign goes beyond visitor arrivals to build economic resilience, diversify markets and strengthen international demand,…

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Rwanda’s Formula 1 Gamble: Can the African Grand Prix Turn Motorsport into Tourism Growth?Formula 1 has not raced on the African continent since the 1993 South African Grand Prix at Kyalami.

Rwanda’s Formula 1 Gamble: Can the African Grand Prix Turn Motorsport into Tourism Growth?

Published October 14, 2026 by Staff Writer

Rwanda’s 10-year Formula 1 agreement brings the championship back to Africa for the first time since 1993. The bigger test is whether Visit Rwanda’s global exposure, a new circuit and…

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China’s Golden Week Generates 826 Million Domestic Trips as Tourism Demand GrowsBetween 1 and 7 October, the country recorded 826 million domestic tourist trips and ¥738.38 billion (approximately US$109.67 billion) in tourism spending.

China’s Golden Week Generates 826 Million Domestic Trips as Tourism Demand Grows

Published October 9, 2026 by Staff Writer

China recorded 826 million domestic tourist trips and ¥738.38 billion in tourism spending during its seven-day 2026 National Day holiday. Daily-average domestic trips rose 6.3 per cent year on year,…

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AI Is Becoming Tourism Infrastructure: Who Controls the New Path to Travel Demand?. The event, running from 6 to 8 October at FIBES, is expected to draw more than 8,000 travel professionals and over 200 travel technology companies, with more than 400 international speakers across five auditoriums, four vertical forums and six C-level agendas.

AI Is Becoming Tourism Infrastructure: Who Controls the New Path to Travel Demand?

Published October 7, 2026 by Staff Writer

As Seville’s Tourism Innovation Summit puts AI, digital infrastructure and tourism intelligence at the centre of its 2026 agenda, while India builds a National Digital Tourism Stack to make its…

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India Bets Big on Digital Public Infrastructure to Rewire Its Tourism SectorUnion Minister for Tourism and Culture Gajendra Singh Shekhawat unveiled the platform on 27 September 2026 at Bharat Mandapam in New Delhi, alongside the National Mission for Alternative Destinations — Dekho Apna Desh Campaign 2.0, as part of India’s central World Tourism Day celebrations.

India Bets Big on Digital Public Infrastructure to Rewire Its Tourism Sector

Published October 5, 2026 by Staff Writer

Launched on World Tourism Day at Bharat Mandapam, the National Digital Tourism Stack brings India’s digital public infrastructure playbook to tourism, creating open digital rails designed to make thousands of…

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China’s Golden Week Takes to the Skies: 31 Million Passenger Trips on the MoveInternational flight bookings for the holiday period were up 22.5 per cent year-on-year as of 24 September, according to the CAAC — more than six times the 3.6 per cent increase forecast for total air passenger trips.

China’s Golden Week Takes to the Skies: 31 Million Passenger Trips on the Move

Published October 4, 2026 by Staff Writer

China’s extended holiday is driving a huge travel surge, with international bookings up 22.5% and airlines adding thousands of flights. But spending data raises a bigger question: does rising tourism…

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