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Category: Tourism Intelligence

Thailand’s Year of Transformation: Why 33 Million Is the Most Strategic Number in Asian Tourism Right Now

Published July 19, 2026 by Staff Writer

Thailand’s Year of Transformation: Why 33 Million Is the Most Strategic Number in Asian Tourism Right NowIn 2019, before the pandemic reshaped global travel, Thailand welcomed 39.8 million international visitors—the highest figure in its history and one of the strongest tourism performances anywhere in Asia.

Thailand is deliberately targeting fewer visitors than its pre-pandemic peak while pursuing record tourism revenue—a strategy that may become the new benchmark…

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Tanzania’s $4.41 Billion Tourism Economy: Why the Numbers Tell a Bigger Story Than the Headlines

Published July 17, 2026 by Staff Writer

Tanzania’s $4.41 Billion Tourism Economy: Why the Numbers Tell a Bigger Story Than the HeadlinesThe Bank of Tanzania, in collaboration with the National Bureau of Statistics, has published the 2025 International Visitors' Exit Survey Report, offering the clearest picture yet of how international tourism is reshaping the country's economy.

The Bank of Tanzania’s 2025 International Visitors’ Exit Survey reveals a destination that is no longer simply attracting more visitors—it is steadily…

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IATA’s 2025 World Air Transport Statistics: What the Numbers Mean for Global Tourism

Published July 16, 2026 by Staff Writer

IATA’s 2025 World Air Transport Statistics: What the Numbers Mean for Global TourismThe United States remained comfortably the world's largest passenger market in 2025, recording 890.1 million arriving and departing passengers.

IATA’s latest data reveals surging premium travel, Asia’s dominance in domestic aviation, and Central Asia’s emergence as the industry’s fastest-growing frontier—offering fresh…

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Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism Network

Published July 15, 2026 by Staff Writer

Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism NetworkTourism already contributes 7.1 per cent of the European Union's gross value added — approximately €807 billion in 2024 — and supports more than 20 million jobs across the bloc.

The European Commission has published landmark guidelines to unlock the tourism potential of the world’s largest coordinated network of protected areas—creating a…

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What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t Read

Published July 10, 2026 by Staff Writer

What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t ReadThe United Nations' 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be paying close attention.

The United Nations’ 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination,…

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China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

Published July 8, 2026 by Staff Writer

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global TourismThe domestic tourism target — 8.3 billion trips annually by 2030, generating 7.7 trillion yuan in tourism expenditure — is arguably the plan's most consequential objective for China's own economy.

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation, destination strategy, investment,…

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