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Category: Tourism Intelligence

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

Published July 8, 2026 by Staff Writer

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global TourismThe domestic tourism target — 8.3 billion trips annually by 2030, generating 7.7 trillion yuan in tourism expenditure — is arguably the plan's most consequential objective for China's own economy.

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation, destination strategy, investment,…

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Macao Sets the Agenda: What the APEC Tourism Ministerial Means for the Future of Asia-Pacific Travel

Published June 28, 2026 by Staff Writer

Macao Sets the Agenda: What the APEC Tourism Ministerial Means for the Future of Asia-Pacific TravelAPEC economies welcomed 439 million international visitors in 2024, of whom 359 million travelled from within the APEC region itself—a powerful reminder that Asia-Pacific tourism is driven primarily by regional connectivity.

Tourism ministers from 21 APEC economies endorsed a digital-first tourism agenda, backed by new evidence showing e-visas can lift international arrivals by…

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Cracking the Tourism Investment Code: WTTC’s Seven Rules for Attracting Global Capital

Published June 23, 2026 by Staff Writer

Cracking the Tourism Investment Code: WTTC’s Seven Rules for Attracting Global CapitalOn 18 June 2026, the World Travel & Tourism Council (WTTC) sought to address this challenge with the launch of its Seven Principles for Attracting Tourism Investment—a global framework that distils the common characteristics of the world's most successful tourism investment destinations into a practical and repeatable roadmap.

The World Travel & Tourism Council has identified seven principles that distinguish investment-ready destinations from their competitors—offering a practical roadmap for governments…

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