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Category: Tourism Intelligence

Tourism Intelligence examines the data, trends, policies, and market signals shaping the future of global tourism — giving industry leaders and decision-makers the intelligence they need to understand what is changing and why it matters.

The Backwoods Barbie Who Built an Empire: How Dolly Parton Turned Her Tennessee Roots Into a Tourism PowerhouseDollywood welcomed roughly 1.3 million visitors in its first year, about 75 per cent more than the attraction had drawn under its previous identity. What began as a theme park bearing a famous singer's name has since evolved into a much broader tourism ecosystem, encompassing Dollywood's Splash Country, DreamMore Resort and entertainment attractions including Dolly Parton's Stampede and Pirates Voyage.

The Backwoods Barbie Who Built an Empire: How Dolly Parton Turned Her Tennessee Roots Into a Tourism Powerhouse

Published August 27, 2026 by Staff Writer

From a one-room cabin in the Smokies to Dollywood and a multibillion-dollar tourism economy, Dolly Parton turned the story of her mountain home into a destination millions of people wanted…

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Nepal’s Himalayan Tourism Corridor Becomes a Disaster Zone as Hundreds of Travellers Remain MissingNepal's major tourism circuits — including Everest, Annapurna, Chitwan National Park, Lumbini and the Kathmandu Valley — are geographically distinct from the Rasuwa–Gyirong corridor and, based on the information currently available, are largely unaffected by the flooding.

Nepal’s Himalayan Tourism Corridor Becomes a Disaster Zone as Hundreds of Travellers Remain Missing

Published August 26, 2026 by Staff Writer

More than 150 people are now confirmed dead, while 384 tourists and travellers remain unaccounted for, including 291 foreign nationals. Roads and bridges have been destroyed across Rasuwa and Nuwakot,…

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United Airlines’ 2027 Expansion Puts 10 New Destinations on the US Tourism MapUnited's three-times-weekly Boeing 777-200ER service could therefore help expand the destination's appeal among US travellers who have already experienced Japan's traditional first-time circuit of Tokyo, Kyoto and Osaka and are looking for a different side of the country.

United Airlines’ 2027 Expansion Puts 10 New Destinations on the US Tourism Map

Published August 26, 2026 by Staff Writer

The largest international expansion in the carrier’s history — announced on 25 August 2026 at Newark Liberty International Airport — will connect US travellers nonstop to Okinawa, Ibiza, Luxembourg, Marseille,…

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The $4.4 Billion Staying Home: How Canada Is Turning Domestic Travel Into a Tourism Growth EngineData from Statistics Canada and the Canadian Tourism Data Collective shows that domestic tourism spending reached $23.5 billion in early 2026, up five per cent year on year and standing at 152 per cent of 2019 levels.

The $4.4 Billion Staying Home: How Canada Is Turning Domestic Travel Into a Tourism Growth Engine

Published August 12, 2026 by Staff Writer

As Canadians rethink cross-border holidays and redirect more of their travel spending towards destinations at home, a powerful shift is taking shape in the national visitor economy — one that…

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The Rise of Tech Tourism: Why Smart Factories Could Become the Next Major AttractionFor South Korea and its corporate champions, the opportunity is becoming clear: technology can deepen the tourism value of K-culture, while K-culture provides the global audience through which K-tech can be experienced.

The Rise of Tech Tourism: Why Smart Factories Could Become the Next Major Attraction

Published August 11, 2026 by Staff Writer

Tourism is moving beyond landscapes and landmarks. A new generation of high-yield travellers is seeking autonomous mobility, AI innovation hubs and automated factories — with China emerging as the world’s…

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How Australia’s Tourism 2035 Strategy Is Redefining the High-Yield DestinationAustralia aims to increase high-yield visitor expenditure from AU$33 billion today to between AU$61 billion and AU$69 billion within a decade.

How Australia’s Tourism 2035 Strategy Is Redefining the High-Yield Destination

Published August 6, 2026 by Staff Writer

Tourism Australia has unveiled one of the world’s most commercially focused ten-year tourism strategies—and its goal to double high-yield visitor spending by 2035 offers lessons for destinations everywhere. Australia (Tourism…

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WTTC’s Trillion-Dollar Verdict: Why Global Capital Is Betting Big on Travel and TourismThe United States, China, India, and Saudi Arabia accounted for almost half of global Travel & Tourism investment in 2025, attracting nearly US$500 billion between them.

WTTC’s Trillion-Dollar Verdict: Why Global Capital Is Betting Big on Travel and Tourism

Published August 6, 2026 by Staff Writer

WTTC’s latest Economic Impact Research Global Trends Report confirms that global travel and tourism investment surpassed US$1 trillion in 2025, growing 8.5% year-on-year, outpacing the wider global economy and reinforcing…

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