Tunisia Shatters Tourism Records in 2025: Over 11 Million Visitors Mark Historic Milestone

As 2025 draws to a close, Tunisia has achieved an unprecedented milestone in its tourism sector, welcoming over 11 million international visitors for the first time in history. Announced by Tourism Minister Sofiane Tekaia on December 22, 2025, this figure represents a remarkable recovery and growth trajectory, solidifying Tunisia’s position as one of Africa’s leading destinations amid global and regional challenges.

Key Statistics for 2025

• Total Arrivals: More than 11 million tourists by December 22, 2025—exceeding the ambitious target set earlier in the year.
• Mid-Year Progress: By July 20, arrivals reached 5.3 million (+9.8% vs. 2024; +16.2% vs. pre-pandemic 2019).
• November Milestone: 10.03 million visitors by November 20 (+10.3% year-on-year).
• Revenue Growth: Tourism revenues surpassed TND 7.5 billion (approx. USD 2.4 billion) by late November, with projections exceeding TND 8 billion by year-end. Earlier figures showed TND 7 billion for the first nine months (+8.3% vs. 2024).

These numbers highlight a robust rebound, driven by diversified markets and strategic promotions, contributing significantly to Tunisia’s economy (around 9-10% of GDP and supporting over 400,000 jobs).

Market Breakdown and Growth Drivers

• European Markets: Strong returns, with France leading at over 1 million visitors (+6.4%), followed by notable surges from the UK (+40.1%, ~415,000 visitors), Italy (+8.6%), and Germany.
• Maghreb Neighbors: Nearly half of arrivals from Algeria and Libya (combined ~2.7-3 million mid-year), providing stable regional demand.
• Emerging Markets: Impressive growth from China (+18.6%, ~24,000 visitors), earning Tunisia the #1 spot for Chinese outbound travelers. Increases also from Canada (+11%) and other long-haul sources.
• Other Factors: Enhanced air connectivity, digital marketing campaigns (including AI-driven promotions), and investments in infrastructure (e.g., TND 943 million in declared projects by mid-year).

Tunisia’s appeal lies in its diverse offerings: Mediterranean beaches, ancient sites like Carthage, Sahara desert adventures, and cultural experiences in historic medinas—catering to beachgoers, history enthusiasts, and eco-tourists alike.

Challenges and Future Outlook

Despite the boom, industry voices emphasize the need to move beyond traditional all-inclusive models toward sustainable, high-value tourism (e.g., cultural, wellness, and ecological segments). Preparations are underway for Tunis as Arab Tourism Capital in 2027, with new domestic campaigns like “Tounes Lik” boosting internal travel.

With this record-breaking performance, Tunisia is not just recovering—it’s redefining itself as a premium, year-round destination. The sector’s resilience positions it for continued growth into 2026, potentially aiming for top-tier status in African tourism.