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Tag: Mass Tourism

Saudi Arabia Targets 150 Million Visitors With Affordable Pivot

Published December 8, 2025 by TRI Staff

Saudi Arabia Targets 150 Million Visitors With Affordable Pivot

Enter the 2025 course correction: a deliberate broadening to mid-tier infrastructure, visa easements, and pilgrimage scaling to capture the "missing middle." Al-Khateeb announced 10 new Shebara Island resorts with "more affordable pricing," alongside doubled pilgrim capacity to 30 million by 2030 via expanded mid-range hotels near Mecca and Medina.

Riyadh (TRI) — Saudi Arabia, long synonymous with ultra-luxury giga-projects like NEOM and Red Sea Global, is quietly executing a strategic pivot toward mass tourism,…

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