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Tag: Tourism Success

Greece’s €23.6 Billion Tourism Bet Pays Off: What “The Best Year of All Time” Reveals About Mediterranean Strategy

Published February 25, 2026 by Staff Writer

Greece’s €23.6 Billion Tourism Bet Pays Off: What “The Best Year of All Time” Reveals About Mediterranean StrategyArrivals increased 5.6 per cent to 37.98 million visitors in 2025, up from 35.95 million in 2024, according to provisional data released by the Bank of Greece.

While Barcelona doubles taxes to reduce tourist numbers, Greece just posted record revenues by doing the opposite—and the diverging strategies offer critical lessons for destinations…

Keep Reading >>Greece’s €23.6 Billion Tourism Bet Pays Off: What “The Best Year of All Time” Reveals About Mediterranean Strategy
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