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Category: Global Tourism Markets

World Travel & Tourism Council Moves Global HQ from London to Madrid: New Era for Tourism Leadership

Published December 19, 2025 by Staff Writer

World Travel & Tourism Council Moves Global HQ from London to Madrid: New Era for Tourism LeadershipThis relocation positions Madrid – already home to UN Tourism (formerly UNWTO) headquarters – as the undisputed world capital of tourism governance, uniquely bridging public-sector (UN Tourism) and private-sector (WTTC) leadership under one roof.

Madrid (TRI) – In a pivotal development for the global travel and tourism industry, the World Travel & Tourism Council (WTTC) has announced its decision to…

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Italy’s Tourism Strategy 2026: ENIT’s Push for Lesser-Known Regions to Ease Overtourism

Published December 15, 2025 by Staff Writer

Italy’s Tourism Strategy 2026: ENIT’s Push for Lesser-Known Regions to Ease OvertourismThe Italian National Tourist Board (ENIT) has launched an ambitious new strategy to redirect tourism flows toward the country's underexplored gems, with the flagship 'Luminous Destinations 2026'

Rome (TRI) – The Italian National Tourist Board (ENIT) has launched an ambitious new strategy to redirect tourism flows toward the country’s underexplored gems, with the…

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African Tourism Board Identifies Namibia as Africa’s Most Authentic and Demanding Tourism Destination

Published December 14, 2025 by Staff Writer

African Tourism Board Identifies Namibia as Africa’s Most Authentic and Demanding Tourism DestinationAccording to ATB, Namibia’s growing appeal reflects a fundamental shift in global travel behavior, with experienced travelers increasingly prioritizing low-density destinations, conservation-led tourism models, and meaningful cultural engagement over mass-market tourism.

TRI — The African Tourism Board (ATB) has identified Namibia as Africa’s most authentic and demanding tourism destination, citing a sustained rise in international interest…

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Mexico is in Vogue: Sets Tourism Record with 8.3 Million International Visitors in October 2025

Published December 14, 2025 by Staff Writer

Mexico is in Vogue: Sets Tourism Record with 8.3 Million International Visitors in October 2025Tourism Secretary Josefina Rodríguez Zamora called October 2025 the best October on record for tourism in Mexico. International arrivals rose by 17,000 compared with the same month in 2024. Cruise tourism grew 8.9%, producing a 12% increase in economic impact.

Mexico recorded a historic high in October 2025, welcoming 8.3 million international visitors, the Tourism Ministry reported Wednesday. The figure represents a 10.7% increase compared…

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Scottish Politicians Sound Alarm: Assisted Dying Bill Could Brand Scotland a “Death Tourism” Destination

Published December 10, 2025 by Staff Writer

Scottish Politicians Sound Alarm: Assisted Dying Bill Could Brand Scotland a “Death Tourism” DestinationCould assisted dying clinics in Edinburgh or Glasgow become unintended “attractions,” diluting the draw of Edinburgh Castle or the Isle of Skye?

Edinburgh (TRI) – As Scotland edges closer to legalizing assisted dying, a rare cross-party alliance of senior politicians has raised alarms that the nation’s more permissive…

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