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Tag: Alberta

Alberta Shatters Tourism Records with $15.2 Billion in Visitor Spend: A Masterclass in Strategic Destination ManagementAt the heart of Alberta's success lies Higher Ground: A Tourism Sector Strategy, launched by the provincial government in February 2024.

Alberta Shatters Tourism Records with $15.2 Billion in Visitor Spend: A Masterclass in Strategic Destination Management

Published February 21, 2026 by Staff Writer

As Canada’s visitor economy struggles with declining international arrivals, Alberta emerges as the nation’s brightest tourism success story—proving that deliberate investment, product diversification, and air access expansion can outperform markets…

Keep Reading →Alberta Shatters Tourism Records with $15.2 Billion in Visitor Spend: A Masterclass in Strategic Destination Management
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