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Greece Unveils €240 Million Culture-Led Tourism Strategy to Extend Season and Spread Visitors Beyond the IslandsThe move comes as Greece’s total international arrivals are projected to exceed 36 million in 2025, with tourism revenue expected to top €22 billion.

Greece Unveils €240 Million Culture-Led Tourism Strategy to Extend Season and Spread Visitors Beyond the Islands

Published November 28, 2025 by Staff Writer

Athens, Greece (TRI) — Greece has launched an ambitious €240 million initiative designed to reposition the country as Europe’s leading year-round cultural destination and reduce pressure on over-touristed islands. Dubbed…

Keep Reading →Greece Unveils €240 Million Culture-Led Tourism Strategy to Extend Season and Spread Visitors Beyond the Islands
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