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Tag: Thailand

Thailand’s Year of Transformation: Why 33 Million Is the Most Strategic Number in Asian Tourism Right Now

Thailand is deliberately targeting fewer visitors than its pre-pandemic peak while pursuing record tourism revenue—a strategy that may become the new benchmark for destination management across Asia. Southeast Asia (Tourism…

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Thailand Pulls Back the Welcome Mat: The Decision to Halve Visa-Free Stays and What It Means for the Kingdom’s Tourism Future

Less than two years after extending visa-free stays to sixty days to rescue its post-pandemic tourism recovery, Thailand’s cabinet has reversed course — and the industry is left asking why,…

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Thailand’s Tourism: 26.25 Million Visitors in 10 Months, Pivoting to High-Value Growth

Thailand welcomed 26.25 million international visitors from January to October 2025, marking a 7.23% decline from 28.3 million in the same period last year, according to the Ministry of Tourism…

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