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Tag: Tourism Australia

How Australia’s Tourism 2035 Strategy Is Redefining the High-Yield Destination

Tourism Australia has unveiled one of the world’s most commercially focused ten-year tourism strategies—and its goal to double high-yield visitor spending by 2035 offers lessons for destinations everywhere. Australia (Tourism…

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Australia’s Tourism Engine Roars Back: 9 Million Visitors, Record Spending, and a Bold Vision for 2035

Fresh ABS figures reveal Australia welcomed 9.1 million international visitors in the past year — ten per cent more than the year before — as the country sets its sights…

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Green is Our Gold: Can Australia Transform 360,000 Tourism Businesses Without Mandates?

As Tourism Australia launches industry-wide responsible travel initiative, the real test begins: transforming aspirational principles into operational commitments across a fragmented sector where 77% of travelers demand sustainability but implementation…

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