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Tag: Tourism Strategy

Sweden Opens the Introvert Travel Agency, Turning Personal Space Into a Tourism ProductNew YouGov research commissioned by Visit Sweden found that only 11% of Americans describe themselves as extroverts, while 44% identify as introverts and 45% as a mix of both. In the UK, 48% identify primarily as introverted — the highest proportion across the nine markets surveyed.

Sweden Opens the Introvert Travel Agency, Turning Personal Space Into a Tourism Product

Published September 29, 2026 by Staff Writer

Visit Sweden’s new online and pop-up travel concept responds to growing demand for lower-pressure holidays, positioning Sweden’s nature, uncrowded spaces and freedom to explore independently as part of the destination…

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People. Places. Progress: What Should Tourism Really Be Measured By?Tourism's future will be shaped not only by how far the industry grows, but by the value it creates, the opportunities it opens and the places it leaves behind.

People. Places. Progress: What Should Tourism Really Be Measured By?

Published September 27, 2026 by Christian Edwin

The Publisher’s Perspective — Tourism has become increasingly skilled at measuring arrivals, spending and growth. But beyond the numbers lies a bigger question: are tourism policies, investments and experiences creating…

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Helsinki Extends Its Sustainable Tourism Lead with Third Consecutive GDS Index WinAs many as 98% of Helsinki hotels with more than 50 rooms hold environmental certification, compared with a European average of just 10%, according to the GDS Index results.

Helsinki Extends Its Sustainable Tourism Lead with Third Consecutive GDS Index Win

Published September 24, 2026 by Staff Writer

The Finnish capital scores 92.94% in the 2026 Global Destination Sustainability Index, as 98% of its larger hotels hold environmental certification — but the more revealing story lies in the…

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Canada’s $178 Billion Bet: Why ‘Team Canada’ Just Crashed Real Estate’s Biggest Party to Sell Tourism InfrastructureDestination Canada—the Crown corporation responsible for marketing Canada internationally—led a 30-member "Team Canada" delegation to MIPIM 2026 in Cannes, France.

Canada’s $178 Billion Bet: Why ‘Team Canada’ Just Crashed Real Estate’s Biggest Party to Sell Tourism Infrastructure

Published March 27, 2026 by Staff Writer

Destination Canada brings 30-member delegation to MIPIM 2026 seeking global capital for tourism assets as sector projects doubling revenue by 2030—signaling fundamental shift in how countries finance tourism development whilst…

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Belgium’s 46 Million Overnight Success: What Europe’s Overlooked Tourism Market Reveals About Strategic Positioning

Belgium’s 46 Million Overnight Success: What Europe’s Overlooked Tourism Market Reveals About Strategic Positioning

Published March 24, 2026 by Staff Writer

Belgium’s 3% growth reaching 46.1 million overnight stays demonstrates how diversified product offerings, strategic geography, and infrastructure resilience create competitive advantage that larger destinations struggle to replicate Brussels (Tourism Reporter)…

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Italy’s Tourism Strategy 2026: ENIT’s Push for Lesser-Known Regions to Ease OvertourismThe Italian National Tourist Board (ENIT) has launched an ambitious new strategy to redirect tourism flows toward the country's underexplored gems, with the flagship 'Luminous Destinations 2026'

Italy’s Tourism Strategy 2026: ENIT’s Push for Lesser-Known Regions to Ease Overtourism

Published December 15, 2025 by Staff Writer

Rome (TRI) – The Italian National Tourist Board (ENIT) has launched an ambitious new strategy to redirect tourism flows toward the country’s underexplored gems, with the flagship ‘Luminous Destinations 2026’ project…

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