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Tag: Visitor Economy

Don’t Be a Stranger: How Tourism New Zealand Is Turning Kiwi Connections Into Tourism DemandAccording to Radio New Zealand, the campaign aims to attract more than 5,000 additional visitors by the end of the year, with an estimated NZ$16.4 million contribution to the New Zealand economy.

Don’t Be a Stranger: How Tourism New Zealand Is Turning Kiwi Connections Into Tourism Demand

Published September 10, 2026 by Staff Writer

International visitor spending is rising, average spend has reached NZ$4,537 per visit, and Tourism New Zealand is targeting NZ$14.4 billion in visitor value by June 2027. Its latest campaign is…

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Illinois Crosses $50 Billion: What 115 Million Visitors and an $88 Billion Tourism Economy RevealFlorida has its beaches. Colorado has the Rockies. New York has its skyline. Hawaii has its extraordinary natural appeal. And then there is Illinois, at the heart of North America, with Chicago's celebrated skyline, a coastline along Lake Michigan, and a tourism economy stretching from the sophistication of its largest city to the landscapes and communities of the state's interior.

Illinois Crosses $50 Billion: What 115 Million Visitors and an $88 Billion Tourism Economy Reveal

Published September 8, 2026 by Staff Writer

Governor Pritzker’s announcement of record 2025 tourism milestones — visitor spending surpassing $50 billion for the first time, $88 billion in total economic impact and $4.9 billion in direct tax…

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How Australia’s Tourism 2035 Strategy Is Redefining the High-Yield DestinationAustralia aims to increase high-yield visitor expenditure from AU$33 billion today to between AU$61 billion and AU$69 billion within a decade.

How Australia’s Tourism 2035 Strategy Is Redefining the High-Yield Destination

Published August 6, 2026 by Staff Writer

Tourism Australia has unveiled one of the world’s most commercially focused ten-year tourism strategies—and its goal to double high-yield visitor spending by 2035 offers lessons for destinations everywhere. Australia (Tourism…

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