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Category: Policy & Strategy

The Death of the Tourism Season: How Year-Round Strategies Are Replacing Summer Dominance

Published March 3, 2026 by Staff Writer

The Death of the Tourism Season: How Year-Round Strategies Are Replacing Summer DominanceFor tourism ministers, DMO executives, and destination planners, the strategic imperative is clear: deseasonalize or decline.

As Mediterranean summers become dangerously hot and hotels sit empty nine months a year, forward-thinking destinations are fundamentally rewriting the tourism calendar—turning…

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Barcelona’s €15 Tourism Tax Gamble: Europe’s Most Aggressive Overtourism Strategy or Economic Self-Sabotage?

Published February 25, 2026 by Staff Writer

Barcelona’s €15 Tourism Tax Gamble: Europe’s Most Aggressive Overtourism Strategy or Economic Self-Sabotage?Catalonia's regional parliament approved legislation that will, from April onwards, make Barcelona one of the most expensive tourist tax destinations in Europe. Hotel guests could pay up

As Catalonia doubles visitor levies to fund affordable housing, the city’s bold experiment raises uncomfortable questions for destinations worldwide: Can you tax…

Keep Reading >>Barcelona’s €15 Tourism Tax Gamble: Europe’s Most Aggressive Overtourism Strategy or Economic Self-Sabotage?
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