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Category: Policy & Strategy

Policy & Strategy tracks the government decisions, tourism policies, development frameworks, and strategic initiatives shaping the global visitor economy. Understand what is changing, why it matters, and how it could reshape tourism markets.

Beyond Two Events: AITEC World’s Cotonou Declaration and the Case for Africa’s Tourism FutureThe 2nd Africa Tourism Dialogue (ATD 2026) will be held from 12–14 November 2026 at the headquarters of the African Union (AU) and the United Nations Economic Commission for Africa (UNECA) in Addis Ababa, Ethiopia, as the official tourism programme of Africa Celebrates 2026.

Beyond Two Events: AITEC World’s Cotonou Declaration and the Case for Africa’s Tourism Future

Published July 28, 2026 by Staff Writer

From Cotonou to London and Addis Ababa, AITEC World has unveiled two initiatives that are less about events than about repositioning Africa’s place in the global tourism economy. Africa (Tourism…

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The DST Dilemma: Why Tourism’s Opportunity Could Become Aviation’s Logistical ChallengeCongress introduced year-round daylight saving time in January 1974 as part of a broader response to the global energy crisis.

The DST Dilemma: Why Tourism’s Opportunity Could Become Aviation’s Logistical Challenge

Published July 22, 2026 by Staff Writer

The US House has passed the Sunshine Protection Act with bipartisan support and White House backing. But Airlines for America’s warning that permanent daylight saving time would require up to…

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Thailand’s Year of Transformation: Why 33 Million Is the Most Strategic Number in Asian Tourism Right NowIn 2019, before the pandemic reshaped global travel, Thailand welcomed 39.8 million international visitors—the highest figure in its history and one of the strongest tourism performances anywhere in Asia.

Thailand’s Year of Transformation: Why 33 Million Is the Most Strategic Number in Asian Tourism Right Now

Published July 19, 2026 by Staff Writer

Thailand is deliberately targeting fewer visitors than its pre-pandemic peak while pursuing record tourism revenue—a strategy that may become the new benchmark for destination management across Asia. Southeast Asia (Tourism…

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The City That Never Sleeps Has a New Challenger: How Seoul Is Engineering a Night-Time Tourism EconomyNew York may be synonymous with "the city that never sleeps," but Seoul offers a compelling interpretation of that idea in an Asian context.

The City That Never Sleeps Has a New Challenger: How Seoul Is Engineering a Night-Time Tourism Economy

Published July 16, 2026 by Staff Writer

Seoul is not simply staying open later. Under a coordinated strategy led by the Seoul Metropolitan Government, the city is building a night-time visitor economy designed to increase spending and…

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The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism ProblemIn commercial terms, Swiss Silent Luxury is not simply a branding exercise—it is a long-term revenue strategy.

The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism Problem

Published July 13, 2026 by Staff Writer

Switzerland Tourism’s new Swiss Silent Luxury positioning is not a branding exercise. It is a high-yield destination strategy—one designed to increase visitor value rather than visitor volume, while directing tourism…

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Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into TouristsThe K-Vacation campaign's commercial proposition rests on a carefully designed package of financial incentives intended to narrow the cost gap between a domestic holiday and an overseas trip to Japan or Southeast Asia — the very markets the South Korean government has identified as its principal competitors for Korean leisure spending.

Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into Tourists

Published July 1, 2026 by Staff Writer

The Korea Tourism Organization has launched its boldest domestic tourism campaign yet — a government-backed, industry-supported effort to redirect South Korean holiday spending from Tokyo and Bangkok towards the country’s…

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