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Category: Policy & Strategy

Green is Our Gold: Can Australia Transform 360,000 Tourism Businesses Without Mandates?

Published March 20, 2026 by Staff Writer

Green is Our Gold: Can Australia Transform 360,000 Tourism Businesses Without Mandates?Beyond environmental stewardship and cultural respect, Green is Our Gold responds to market forces reshaping global tourism economics.

As Tourism Australia launches industry-wide responsible travel initiative, the real test begins: transforming aspirational principles into operational commitments across a fragmented sector…

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England’s Tourism Industry Takes Centre Stage: A Nation Celebrates Its £147 Billion Crown Jewel

Published March 16, 2026 by Staff Writer

England’s Tourism Industry Takes Centre Stage: A Nation Celebrates Its £147 Billion Crown JewelAs English Tourism Week 2026 heads into its final days, the industry is already turning its attention forward. Spring is arriving. The peak summer season is approaching.

English Tourism Week 2026 is in full swing — and the message is already resonating loud and clear: local stories are the…

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The Death of the Tourism Season: How Year-Round Strategies Are Replacing Summer Dominance

Published March 3, 2026 by Staff Writer

The Death of the Tourism Season: How Year-Round Strategies Are Replacing Summer DominanceFor tourism ministers, DMO executives, and destination planners, the strategic imperative is clear: deseasonalize or decline.

As Mediterranean summers become dangerously hot and hotels sit empty nine months a year, forward-thinking destinations are fundamentally rewriting the tourism calendar—turning…

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Barcelona’s €15 Tourism Tax Gamble: Europe’s Most Aggressive Overtourism Strategy or Economic Self-Sabotage?

Published February 25, 2026 by Staff Writer

Barcelona’s €15 Tourism Tax Gamble: Europe’s Most Aggressive Overtourism Strategy or Economic Self-Sabotage?Catalonia's regional parliament approved legislation that will, from April onwards, make Barcelona one of the most expensive tourist tax destinations in Europe. Hotel guests could pay up

As Catalonia doubles visitor levies to fund affordable housing, the city’s bold experiment raises uncomfortable questions for destinations worldwide: Can you tax…

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