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Colombia’s $21.6 Billion Tourism Triumph: How a Nation Shed Its Past and Became South America’s Leader

Published March 10, 2026 by Staff Writer

Colombia’s $21.6 Billion Tourism Triumph: How a Nation Shed Its Past and Became South America’s LeaderToday, Colombia ranks among South America's leading tourism destinations alongside Brazil, welcoming 5.13 million visitors in 2025 and establishing itself as the region's fastest-growing major market.

From Pablo Escobar’s shadow to 5.13 million annual visitors, Colombia’s tourism sector is on track to contribute $21.6 billion to GDP—surpassing coffee,…

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