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Tag: Deloitte

Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040When the Deloitte-Google projection first emerged, Spain's tourism trajectory made a 2040 overtaking of France appear comfortably distant — a plausible long-term scenario built on a 2023 base of roughly 84 million international visitors.

Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040

Published August 23, 2026 by Staff Writer

A new Deloitte-Google forecast projects Spain will overtake France in international arrivals within 14 years. The margin may be narrow, but the shift signals a significant change in Europe’s tourism…

Keep Reading →Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040
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