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Tag: Destination Marketing

Sweden Opens the Introvert Travel Agency, Turning Personal Space Into a Tourism ProductNew YouGov research commissioned by Visit Sweden found that only 11% of Americans describe themselves as extroverts, while 44% identify as introverts and 45% as a mix of both. In the UK, 48% identify primarily as introverted — the highest proportion across the nine markets surveyed.

Sweden Opens the Introvert Travel Agency, Turning Personal Space Into a Tourism Product

Published September 29, 2026 by Staff Writer

Visit Sweden’s new online and pop-up travel concept responds to growing demand for lower-pressure holidays, positioning Sweden’s nature, uncrowded spaces and freedom to explore independently as part of the destination…

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Don’t Be a Stranger: How Tourism New Zealand Is Turning Kiwi Connections Into Tourism DemandAccording to Radio New Zealand, the campaign aims to attract more than 5,000 additional visitors by the end of the year, with an estimated NZ$16.4 million contribution to the New Zealand economy.

Don’t Be a Stranger: How Tourism New Zealand Is Turning Kiwi Connections Into Tourism Demand

Published September 10, 2026 by Staff Writer

International visitor spending is rising, average spend has reached NZ$4,537 per visit, and Tourism New Zealand is targeting NZ$14.4 billion in visitor value by June 2027. Its latest campaign is…

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Illinois Crosses $50 Billion: What 115 Million Visitors and an $88 Billion Tourism Economy RevealFlorida has its beaches. Colorado has the Rockies. New York has its skyline. Hawaii has its extraordinary natural appeal. And then there is Illinois, at the heart of North America, with Chicago's celebrated skyline, a coastline along Lake Michigan, and a tourism economy stretching from the sophistication of its largest city to the landscapes and communities of the state's interior.

Illinois Crosses $50 Billion: What 115 Million Visitors and an $88 Billion Tourism Economy Reveal

Published September 8, 2026 by Staff Writer

Governor Pritzker’s announcement of record 2025 tourism milestones — visitor spending surpassing $50 billion for the first time, $88 billion in total economic impact and $4.9 billion in direct tax…

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#NepalCalling: Nepal’s Tourism Reputation Is Now Part of the RescueThe Nepal Tourism Board, trekking associations, rescue organisations and local operators need to provide regularly updated information on route conditions, road access, permits, accommodation, weather and any temporary restrictions.

#NepalCalling: Nepal’s Tourism Reputation Is Now Part of the Rescue

Published September 4, 2026 by Staff Writer

As rescue operations continue in Rasuwa and Nuwakot, Nepal’s Tourism Minister is taking the case directly to the world — reassuring travellers, correcting perceptions and mounting an urgent destination-reputation campaign…

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The Odyssey Effect: How Film, Celebrity Power and Set-Jetting Are Driving a US Tourism Surge in GreeceChristopher Nolan's IMAX adaptation of The Odyssey — starring Matt Damon, Anne Hathaway, Tom Holland, Zendaya, Charlize Theron and Robert Pattinson — has achieved something few films manage: turning a real, still relatively undiscovered corner of Greece into one of the world's most searched-for travel destinations, with American travellers following the cinematic trail in numbers that even Greece's tourism authorities could hardly have engineered.

The Odyssey Effect: How Film, Celebrity Power and Set-Jetting Are Driving a US Tourism Surge in Greece

Published August 24, 2026 by Staff Writer

A cave above a crescent-shaped beach in the southern Peloponnese has quietly become one of the most consequential pieces of real estate in global tourism this year — not because…

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