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The Odyssey Effect: How Film, Celebrity Power and Set-Jetting Are Driving a US Tourism Surge in GreeceChristopher Nolan's IMAX adaptation of The Odyssey — starring Matt Damon, Anne Hathaway, Tom Holland, Zendaya, Charlize Theron and Robert Pattinson — has achieved something few films manage: turning a real, still relatively undiscovered corner of Greece into one of the world's most searched-for travel destinations, with American travellers following the cinematic trail in numbers that even Greece's tourism authorities could hardly have engineered.

The Odyssey Effect: How Film, Celebrity Power and Set-Jetting Are Driving a US Tourism Surge in Greece

Published August 24, 2026 by Staff Writer

A cave above a crescent-shaped beach in the southern Peloponnese has quietly become one of the most consequential pieces of real estate in global tourism this year — not because…

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