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Tag: Europe

FUTU[RE]SET in Valletta: Why the WTTC Global Summit Could Shape the Next Era of TourismCarlo Micallef, CEO of the Malta Tourism Authority, has articulated the significance of hosting the WTTC Global Summit in unusually direct terms.

FUTU[RE]SET in Valletta: Why the WTTC Global Summit Could Shape the Next Era of Tourism

Published September 4, 2026 by Staff Writer

More than 200 of the world’s leading Travel & Tourism CEOs and senior executives will converge on Valletta from 7 to 9 October, bringing business leaders, governments and investors together…

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1.32 Billion Nights and a Deceleration Worth Understanding: What Eurostat’s H1 2026 Data Really Says About European TourismTourism Reporter’s analysis of Eurostat’s Q1 2026 data in June recorded 471.1 million overnight stays between January and March, representing a 3.4 per cent increase on Q1 2025.

1.32 Billion Nights and a Deceleration Worth Understanding: What Eurostat’s H1 2026 Data Really Says About European Tourism

Published September 3, 2026 by Staff Writer

The EU registered 1.321 billion overnight stays in the first half of 2026. But with growth slowing to 1.7 per cent, less than half the 3.4 per cent growth seen…

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Spain Closes In on the Unthinkable: 100 Million Tourists in a Single YearInternational visitors spent €82.05 billion in Spain during the first seven months of the year, an increase of 7.8 per cent year on year and a record in its own right.

Spain Closes In on the Unthinkable: 100 Million Tourists in a Single Year

Published September 3, 2026 by Staff Writer

With 58.1 million international arrivals and €82 billion in tourism spending recorded by July, Spain is on an extraordinary growth trajectory — but the country’s race towards 100 million visitors…

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The Small Country That Crossed the Tourism Recovery Line: What Comes Next for Estonia?Estonia’s international tourism market has been reshaped by the geopolitical environment in its region since Russia’s full-scale invasion of Ukraine in February 2022.

The Small Country That Crossed the Tourism Recovery Line: What Comes Next for Estonia?

Published September 1, 2026 by Staff Writer

Statistics Estonia’s H1 2026 data shows 1.66 million accommodated tourists — four per cent above the same period in 2025 and one per cent above the 2019 benchmark, signalling that…

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Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040When the Deloitte-Google projection first emerged, Spain's tourism trajectory made a 2040 overtaking of France appear comfortably distant — a plausible long-term scenario built on a 2023 base of roughly 84 million international visitors.

Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040

Published August 23, 2026 by Staff Writer

A new Deloitte-Google forecast projects Spain will overtake France in international arrivals within 14 years. The margin may be narrow, but the shift signals a significant change in Europe’s tourism…

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