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The Small Country That Crossed the Tourism Recovery Line: What Comes Next for Estonia?Estonia’s international tourism market has been reshaped by the geopolitical environment in its region since Russia’s full-scale invasion of Ukraine in February 2022.

The Small Country That Crossed the Tourism Recovery Line: What Comes Next for Estonia?

Published September 1, 2026 by Staff Writer

Statistics Estonia’s H1 2026 data shows 1.66 million accommodated tourists — four per cent above the same period in 2025 and one per cent above the 2019 benchmark, signalling that…

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Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040When the Deloitte-Google projection first emerged, Spain's tourism trajectory made a 2040 overtaking of France appear comfortably distant — a plausible long-term scenario built on a 2023 base of roughly 84 million international visitors.

Report by Deloitte-Google: Spain Set to Dethrone France as the World’s Most Visited Country by 2040

Published August 23, 2026 by Staff Writer

A new Deloitte-Google forecast projects Spain will overtake France in international arrivals within 14 years. The margin may be narrow, but the shift signals a significant change in Europe’s tourism…

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Madrid’s €10 Billion Tourism Economy: What Europe’s Latest Visitor Data RevealsThe United States remained Madrid's largest international source market during the first half of 2026, contributing more than 567,000 visitors and over 1.3 million overnight stays.

Madrid’s €10 Billion Tourism Economy: What Europe’s Latest Visitor Data Reveals

Published August 5, 2026 by Staff Writer

Madrid crossed the €10 billion mark in international visitor spending during the first half of 2026. Tourism Reporter examines what the numbers reveal about urban tourism, destination competitiveness, and Europe’s…

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Türkiye’s $25.75 Billion Half-Year Tourism Report: Why Fewer Visitors Generated Bigger ValueIn the first quarter, Türkiye generated $9.89 billion in tourism revenue, up 4.2 per cent year on year, while departing visitor numbers increased 1.5 per cent to 9.26 million.

Türkiye’s $25.75 Billion Half-Year Tourism Report: Why Fewer Visitors Generated Bigger Value

Published July 31, 2026 by Staff Writer

TurkStat’s H1 2026 figures show the US-Iran conflict reduced second-quarter arrivals by 680,000, yet average visitor spending climbed to $1,020, keeping annualised tourism revenue on track to match 2025’s record…

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The Bill Nobody Budgeted For: The True Economic Cost of Europe’s 2026 Wildfires on TourismWith 434,000 hectares burned across Europe by late July, annual wildfire losses estimated at €2.5 billion, and Spain alone facing firefighting costs of €1.72–€3.28 billion, Europe's wildfire crisis is no longer just an environmental emergency.

The Bill Nobody Budgeted For: The True Economic Cost of Europe’s 2026 Wildfires on Tourism

Published July 31, 2026 by Staff Writer

With 434,000 hectares burned across Europe by late July, annual wildfire losses estimated at €2.5 billion, and Spain alone facing firefighting costs of €1.72–€3.28 billion, Europe’s wildfire crisis is no…

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