Tag: MICE & Events

21,000 B2B Meetings and a Bigger Ambition: How Vietnam Is Turning Tourism Trade Into Market Access

During the same week, Ho Chi Minh City also hosted three Mekong subregional tourism ministerial meetings — bringing together government representatives around regional cooperation, tourism development and cross-border connectivity.

21,000 B2B Meetings and a Bigger Ambition: How Vietnam Is Turning Tourism Trade Into Market Access

Published September 16, 2026 by Staff Writer

Behind ITE HCMC 2026’s record-breaking business connections lies a more deliberate strategy: three Mekong subregional tourism ministerial meetings were convened alongside the expo, bringing trade, policy dialogue and regional tourism…

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