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Nigeria’s December Moment: How Africa’s Most Populous Nation Is Turning Festive Travel Into a Tourism StrategyFor destination leaders, tourism policymakers, hospitality investors and travel trade executives following Africa's tourism development, Ember to Remember is a test case with implications far beyond Nigeria.

Nigeria’s December Moment: How Africa’s Most Populous Nation Is Turning Festive Travel Into a Tourism Strategy

Published August 18, 2026 by Staff Writer

Ghana turned its diaspora homecoming into a $3.3 billion tourism brand. Nigeria, with its vast population and globally influential December culture, is now mounting a 100-day campaign to turn its…

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Nigeria’s Outbound Medical Tourism Plunges as Domestic Healthcare Gains GroundAffluent Nigerians and even government officials frequently sought care abroad for conditions ranging from cardiac surgeries and cancer treatments to fertility issues and orthopedics, citing inadequate facilities, equipment shortages, and a brain drain of skilled professionals at home.

Nigeria’s Outbound Medical Tourism Plunges as Domestic Healthcare Gains Ground

Published January 5, 2026 by Staff Writer

ABUJA, Nigeria (TRI) — Nigeria’s outbound medical tourism — long a drain on foreign exchange reserves as citizens sought advanced treatments abroad — experienced a dramatic slowdown in 2025, with…

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