Tag: SOAR Report

Ireland’s €1.95 Billion Summer: How the Island Is Breaking Tourism Records—While Preparing for a More Uncertain Second Half

Between January and May, Ireland welcomed just under 2.6 million overseas visitors, who generated €1.95 billion in tourism expenditure. Compared with the same five-month period in 2025, visitor numbers increased by 18 per cent, while visitor spending rose by an even stronger 23 per cent.

Ireland’s €1.95 Billion Summer: How the Island Is Breaking Tourism Records—While Preparing for a More Uncertain Second Half

Published July 23, 2026 by Staff Writer

Tourism Ireland’s July 2026 SOAR report confirms the strongest five-month start on record. But the Middle East conflict, Aer Lingus uncertainty, and weakening consumer confidence in key source markets are…

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