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Tag: World Tourism Day

People. Places. Progress: What Should Tourism Really Be Measured By?

The Publisher’s Perspective — Tourism has become increasingly skilled at measuring arrivals, spending and growth. But beyond the numbers lies a bigger question: are tourism policies, investments and experiences creating…

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The Algorithm and the Journey: What World Tourism Day 2026 Is Asking Tourism to Confront

On 27 September 2026, El Salvador hosts World Tourism Day under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.” The question is no longer whether AI will reshape…

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