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Category: Tourism Economy

Tourism Economy examines the economic forces shaping the global visitor economy, from tourism spending and investment to employment, growth, trade, and the contribution of travel and tourism to national and regional economies.

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global TourismThe domestic tourism target — 8.3 billion trips annually by 2030, generating 7.7 trillion yuan in tourism expenditure — is arguably the plan's most consequential objective for China's own economy.

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

Published July 8, 2026 by Staff Writer

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation, destination strategy, investment, and global tourism competitiveness are immediate and far-reaching.…

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One Billion Reasons to Study the World’s Most Influential Tourism Brand The sign at the Disneyland Park train station in Anaheim, California, was updated on 3 July 2026 to display one simple message: Population: 1,000,000,000.

One Billion Reasons to Study the World’s Most Influential Tourism Brand

Published July 8, 2026 by Staff Writer

On the eve of America’s 250th birthday, Disneyland welcomed its one billionth guest—a milestone 71 years in the making that offers valuable lessons for destinations, tourism boards, investors, and tourism…

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Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into TouristsThe K-Vacation campaign's commercial proposition rests on a carefully designed package of financial incentives intended to narrow the cost gap between a domestic holiday and an overseas trip to Japan or Southeast Asia — the very markets the South Korean government has identified as its principal competitors for Korean leisure spending.

Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into Tourists

Published July 1, 2026 by Staff Writer

The Korea Tourism Organization has launched its boldest domestic tourism campaign yet — a government-backed, industry-supported effort to redirect South Korean holiday spending from Tokyo and Bangkok towards the country’s…

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