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Category: Tourism Intelligence

The Happiness Premium: Why Finland’s 9th Consecutive Win Matters More Than Tourism Boards AdmitFinland's deep commitment to cooperation helps explain its staying power at the top of the ranking," explained John F. Helliwell, professor emeritus of economics at the University of British Columbia and founding editor of the World Happiness Report.

The Happiness Premium: Why Finland’s 9th Consecutive Win Matters More Than Tourism Boards Admit

Published March 19, 2026 by Staff Writer

As Costa Rica crashes the Nordic party and happiness rankings reshape destination perceptions worth billions, DMOs face uncomfortable question:…

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Europe Just Recorded Its Second Consecutive Year of Record Tourism — And the Numbers Tell a Remarkable StoryLuxembourg's tourism sector is heavily dependent on business travel and MICE — meetings, incentives, conferences, and exhibitions — rather than leisure tourism, making it more sensitive to shifts in corporate travel budgets and conference calendars than destinations driven by leisure demand.

Europe Just Recorded Its Second Consecutive Year of Record Tourism — And the Numbers Tell a Remarkable Story

Published March 9, 2026 by Staff Writer

3.1 billion nights. 27 countries. One continent rewriting its own tourism history two years running. Here is what the…

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Applications Now Open for UNWTO’s Best Tourism Villages 2026 — How 319 Villages Are Shaping Tourism’s FutureUN Tourism's newest Secretary-General, Shaikha Al Nuwais—who assumed office in January 2026 as the organization's first woman Secretary-General—emphasizes Best Tourism Villages' strategic importance during her leadership transition.

Applications Now Open for UNWTO’s Best Tourism Villages 2026 — How 319 Villages Are Shaping Tourism’s Future

Published February 27, 2026 by Staff Writer

As Barcelona taxes tourists away and overtourism threatens iconic cities, UN Tourism’s expanding network of 319 rural communities proves…

Keep Reading →Applications Now Open for UNWTO’s Best Tourism Villages 2026 — How 319 Villages Are Shaping Tourism’s Future
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Top 10 Global Events Driving Tourism Growth in 2026: How Mega-Events Are Reshaping the Global Tourism LandscapeCoachella's 25th edition in Indio, California, featuring headliners Sabrina Carpenter, Justin Bieber, and Karol G, attracts over 250,000 attendees across two weekends.

Top 10 Global Events Driving Tourism Growth in 2026: How Mega-Events Are Reshaping the Global Tourism Landscape

Published February 22, 2026 by Staff Writer

From the FIFA World Cup’s $47 billion economic output to Italy’s Winter Olympics and America’s 250th birthday, 2026 is…

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