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Category: Tourism Markets

Tourism Markets examines the source markets, visitor trends, consumer behaviour, travel demand, and competitive dynamics shaping tourism flows across regions and around the world.

Alberta Shatters Tourism Records with $15.2 Billion in Visitor Spend: A Masterclass in Strategic Destination ManagementAt the heart of Alberta's success lies Higher Ground: A Tourism Sector Strategy, launched by the provincial government in February 2024.

Alberta Shatters Tourism Records with $15.2 Billion in Visitor Spend: A Masterclass in Strategic Destination Management

Published February 21, 2026 by Staff Writer

As Canada’s visitor economy struggles with declining international arrivals, Alberta emerges as the nation’s brightest tourism success story—proving that deliberate investment, product diversification, and air access expansion can outperform markets…

Keep Reading →Alberta Shatters Tourism Records with $15.2 Billion in Visitor Spend: A Masterclass in Strategic Destination Management
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Australia’s Inbound Tourism Rebounds Strongly in 2025: ABS Data Shows Nearly 9 Million Visitors and Double-Digit Growth in Key MarketsAssistant Minister for Tourism, Senator the Hon Nita Green, addressed the event, highlighting tourism's importance for Australia's regions and praising the success of the Come and Say G'day campaign.

Australia’s Inbound Tourism Rebounds Strongly in 2025: ABS Data Shows Nearly 9 Million Visitors and Double-Digit Growth in Key Markets

Published February 18, 2026 by Staff Writer

Sydney, Australia (Tourism Reporter) — Last week’s release from the Australian Bureau of Statistics (ABS) on Overseas Arrivals and Departures delivered welcome news for Australia’s visitor economy, confirming a continued…

Keep Reading →Australia’s Inbound Tourism Rebounds Strongly in 2025: ABS Data Shows Nearly 9 Million Visitors and Double-Digit Growth in Key Markets
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WTTC Warns: Proposed UK Visitor Taxes Could Cost Economy £14 Billion in Lost Tourism RevenueWTTC emphasized the UK’s relatively slow tourism recovery: global Travel & Tourism GDP grew by 6.7% in 2025, while the UK lagged at just 4.3% — 36% below the global average.

WTTC Warns: Proposed UK Visitor Taxes Could Cost Economy £14 Billion in Lost Tourism Revenue

Published February 17, 2026 by Staff Writer

London, United Kingdom (Tourism Reporter) — The World Travel & Tourism Council (WTTC) has issued a stark warning that the introduction of daily visitor taxes or levies in England could…

Keep Reading →WTTC Warns: Proposed UK Visitor Taxes Could Cost Economy £14 Billion in Lost Tourism Revenue
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The Great Wall Just Got a Lot Easier to Reach: China’s Visa-Free Welcome to British Travellers and What It Means for Tourism97 per cent of Chinese visitors to the UK arrive by air, with 88 per cent of seat capacity on direct routes concentrated on London-bound services — 60 per cent of which land at Heathrow.

The Great Wall Just Got a Lot Easier to Reach: China’s Visa-Free Welcome to British Travellers and What It Means for Tourism

Published February 17, 2026 by Staff Writer

After years of bureaucratic barriers and diplomatic frost, China has flung open its doors to British passport holders — and the tourism, business, and aviation sectors are already taking note…

Keep Reading →The Great Wall Just Got a Lot Easier to Reach: China’s Visa-Free Welcome to British Travellers and What It Means for Tourism
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Global Tourism Resilience Day 2026: From Crisis to Catalyst—How Tourism’s Biggest Players Are Rewriting the Playbook on ResilienceTourism contributed 10% of global GDP in 2024 and supports one in ten jobs worldwide.

Global Tourism Resilience Day 2026: From Crisis to Catalyst—How Tourism’s Biggest Players Are Rewriting the Playbook on Resilience

Published February 17, 2026 by Staff Writer

As Global Tourism Resilience Day dawns, destinations worldwide are transforming from volume-driven models to value-focused strategies that promise sustainability, community benefit, and long-term survival LONDON (Tourism Reporter) — Tomorrow marks Global…

Keep Reading →Global Tourism Resilience Day 2026: From Crisis to Catalyst—How Tourism’s Biggest Players Are Rewriting the Playbook on Resilience
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Global Wine Destinations Are Redefining Tourism: Authentic Experiences, Sustainability, and Innovation Draw Record Visitors in 2026Travelers seeking depth, authenticity, and connection are voting with their bookings, and the world’s greatest wine regions are ready to welcome them.

Global Wine Destinations Are Redefining Tourism: Authentic Experiences, Sustainability, and Innovation Draw Record Visitors in 2026

Published February 14, 2026 by Staff Writer

London, United Kingdom (Tourism Reporter) — Wine tourism has evolved from a niche interest into one of the most dynamic and profitable segments of global travel, generating billions in revenue…

Keep Reading →Global Wine Destinations Are Redefining Tourism: Authentic Experiences, Sustainability, and Innovation Draw Record Visitors in 2026
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Valentine’s Day 2026 Set to Boost Global Tourism as Romantic Destinations Prepare for Peak Travel SurgeValentine’s Day has always been a time when couples start thinking about shared experiences," said Michele Fox Gott, founder of Center of Attention Events.

Valentine’s Day 2026 Set to Boost Global Tourism as Romantic Destinations Prepare for Peak Travel Surge

Published February 13, 2026 by Staff Writer

London, United Kingdom (Tourism Reporter) — With Valentine’s Day 2026 falling on a Saturday, the holiday is fueling a significant surge in romantic travel worldwide, transforming what is traditionally a…

Keep Reading →Valentine’s Day 2026 Set to Boost Global Tourism as Romantic Destinations Prepare for Peak Travel Surge
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