More than 100 countries now issue eVisas, but IATA says the systems airlines use to verify them remain fragmented — creating a costly gap between governments approving digital travel authorisations and carriers being able to confirm them in seconds at check-in.
Global (Tourism Reporter) — For destinations seeking to make international travel easier, the electronic visa has been one of the more tangible successes of travel facilitation. What once required an embassy appointment, physical paperwork, a passport stamp and days or weeks of waiting can, in many markets, now be handled online — with an application submitted, a fee paid and an approval issued digitally before the journey begins.
That transformation has made visa processing more accessible and convenient for travellers, while helping governments modernise an important part of the border process. More than 100 countries now issue eVisas, according to the International Air Transport Association (IATA).
But there is a less visible side to that digital transformation — and it begins after the visa has been issued.
In a new IATA opinion, Harry Grewal, the association’s Director of Airports, Infrastructure & Customer Experience, argues that the industry has made considerable progress in digitising visa applications and approvals, while leaving airlines with a much less standardised problem: how to verify, quickly and reliably at check-in, that a passenger’s digital travel authorisation is genuine and valid.
The distinction matters.
For the traveller, the eVisa may look like the end of the process. For the airline, it can be the beginning of a verification challenge.
And that is the blind spot IATA wants governments, airlines and tourism stakeholders to address.
Why Tourism Boards Should Care About an Airline Back-Office Problem
It would be easy for destination marketing organisations to dismiss this as an airline operational problem — a back-office complication with little connection to the business of attracting visitors.
That would miss the larger tourism implication.
A traveller who is denied boarding because an airline cannot verify a legitimate eVisa does not simply experience an inconvenience at the airport. For the destination, that passenger may represent a hotel booking that never materialises, a tour that goes unused, a restaurant reservation that is cancelled and an attraction ticket that is never redeemed.
More importantly, the failure occurs at precisely the point when the destination’s promise of frictionless access is supposed to become reality.
A country may spend millions promoting its easy online visa application, simplifying the visitor journey and persuading travellers that entering the destination is straightforward. But if that journey breaks down at check-in because the airline cannot confidently verify the authorisation, the destination’s digital convenience advantage can disappear in a matter of minutes.
And the reputational consequences can travel further than the individual booking.
Travellers increasingly share airport experiences in real time, meaning a difficult check-in or denied boarding experience can become part of the destination’s reputation long after the advertising campaign that prompted the original trip has been forgotten.
For tourism authorities, therefore, the eVisa journey does not end when the government sends the approval email.
It ends when the airline can recognise that approval, trust it and allow the passenger to board.
There is also a quieter structural issue in Grewal’s argument.
Airlines operating in an environment where visa verification is inconsistent have a strong incentive to manage their risk conservatively. The cost of mistakenly boarding a passenger without valid documentation can include fines and removal expenses. By contrast, refusing to board a passenger whose legitimate digital authorisation cannot be verified may still create an unhappy customer and a lost booking, but the immediate regulatory exposure for the airline is very different.
That creates an imbalance.
The airline carries the operational risk, while the destination can absorb the lost visitor.
For tourism policymakers, that distinction matters because destinations increasingly compete on the ease of travel as much as on the attractions themselves. Two countries may offer similarly attractive beaches, cities, resorts or cultural experiences, and both may advertise a convenient eVisa system. But if an airline can verify one country’s authorisation instantly and must investigate the other’s manually, the difference may influence the journey before the traveller ever reaches the immigration desk.
The advantage, in other words, may not belong to the country with the most sophisticated visa application portal.
It may belong to the country whose digital travel authorisation is easiest for the airline to trust.
That makes visa verification a tourism issue — even if most of the infrastructure sits somewhere behind the scenes.
The traveller sees an eVisa. The airline sees a verification system. Tourism boards need to understand both.
What This Means for Tourism Professionals Right Now
Grewal is careful to make an important distinction: better digital visa verification does not mean governments surrender control over immigration policy. Countries remain free to determine who requires a visa, what conditions apply and who is ultimately permitted to enter.
The change is in how those decisions are communicated and verified.
Governments have made substantial progress in digitising visa applications and approvals. The gap, Grewal argues, is that the verification stage — the moment when an airline must establish that the digital authorisation is genuine and valid — has not advanced at the same pace.
That suggests a change in how new eVisa programmes should be designed.
Airlines need to be part of the process from the beginning, rather than brought in after the application portal has already gone live.
For tourism ministries, destination marketing organisations and other industry stakeholders, that is perhaps the most practical lesson in the entire debate.
When a country presents an eVisa as a visitor-facilitation measure, the question should not stop at “How easy is it for a traveller to apply?”
It should also be:
“How easily can the airline verify it?”
That is the question tourism authorities should be taking into their discussions with immigration agencies, border authorities and aviation partners when developing or upgrading digital travel authorisation systems.
Because the tourism value of an eVisa does not exist solely on the government website.
Its value is realised at the point where a traveller presents a passport at an airline check-in desk and expects to hear: “You’re cleared to board.”
A destination that has invested in iAPI connectivity or DTA-compliant digital authorisation is therefore addressing a much deeper part of the visitor journey than one that has simply replaced a paper application with an online form.
And that distinction could become increasingly important as more countries compete to make international travel easier.
The next generation of eVisa competitiveness may not be determined by who has the slickest application portal. It may be determined by who has built the most trusted connection between the government that issues the authorisation and the airline that has to verify it.
For tourism professionals, that is the blind spot worth keeping firmly on the agenda.
This report draws on an opinion piece by Harry Grewal, IATA Director, Airports, Infrastructure & Customer Experience, published on the IATA Pressroom Opinions Blog on 16 September 2026, and its discussion of IATA’s Control Authorities Working Group publication, “Non-Physical Authorizations to Travel: Best Practices for Issuers and Verifiers (2026).”
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