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The City That Never Sleeps Has a New Challenger: How Seoul Is Engineering a Night-Time Tourism EconomyNew York may be synonymous with "the city that never sleeps," but Seoul offers a compelling interpretation of that idea in an Asian context.

The City That Never Sleeps Has a New Challenger: How Seoul Is Engineering a Night-Time Tourism Economy

Published July 16, 2026 by Staff Writer

Seoul is not simply staying open later. Under a coordinated strategy led by the Seoul Metropolitan Government, the city is building a night-time visitor economy designed to increase spending and…

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The Coolcation Economy: How Climate Change Is Quietly Redrawing the World’s Luxury Tourism MapThe World Meteorological Organization expects 2026 to rank among the hottest years ever recorded.

The Coolcation Economy: How Climate Change Is Quietly Redrawing the World’s Luxury Tourism Map

Published July 15, 2026 by Staff Writer

The wealthy traveller’s summer calculation is changing. As extreme heat reshapes travel demand, cooler destinations are gaining a competitive advantage—and the tourism economies that recognise the shift earliest could define…

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Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism NetworkTourism already contributes 7.1 per cent of the European Union's gross value added — approximately €807 billion in 2024 — and supports more than 20 million jobs across the bloc.

Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism Network

Published July 15, 2026 by Staff Writer

The European Commission has published landmark guidelines to unlock the tourism potential of the world’s largest coordinated network of protected areas—creating a major opportunity for destinations, investors, and governments. Europe…

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The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism ProblemIn commercial terms, Swiss Silent Luxury is not simply a branding exercise—it is a long-term revenue strategy.

The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism Problem

Published July 13, 2026 by Staff Writer

Switzerland Tourism’s new Swiss Silent Luxury positioning is not a branding exercise. It is a high-yield destination strategy—one designed to increase visitor value rather than visitor volume, while directing tourism…

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What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t ReadThe United Nations' 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be paying close attention.

What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t Read

Published July 10, 2026 by Staff Writer

The United Nations’ 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be…

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China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global TourismThe domestic tourism target — 8.3 billion trips annually by 2030, generating 7.7 trillion yuan in tourism expenditure — is arguably the plan's most consequential objective for China's own economy.

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

Published July 8, 2026 by Staff Writer

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation, destination strategy, investment, and global tourism competitiveness are immediate and far-reaching.…

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One Billion Reasons to Study the World’s Most Influential Tourism Brand The sign at the Disneyland Park train station in Anaheim, California, was updated on 3 July 2026 to display one simple message: Population: 1,000,000,000.

One Billion Reasons to Study the World’s Most Influential Tourism Brand

Published July 8, 2026 by Staff Writer

On the eve of America’s 250th birthday, Disneyland welcomed its one billionth guest—a milestone 71 years in the making that offers valuable lessons for destinations, tourism boards, investors, and tourism…

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Tourism Reporter

Reporting the Pulse of Global Tourism

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