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What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t Read

Published July 10, 2026 by Staff Writer

What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t ReadThe United Nations' 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be paying close attention.

The United Nations’ 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination,…

Keep Reading >>What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t Read
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China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

Published July 8, 2026 by Staff Writer

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global TourismThe domestic tourism target — 8.3 billion trips annually by 2030, generating 7.7 trillion yuan in tourism expenditure — is arguably the plan's most consequential objective for China's own economy.

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation, destination strategy, investment,…

Keep Reading >>China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism
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Amsterdam’s War on Overtourism: The 20% Tourist Tax, the Cruise Terminal Closure, and the City That Has Finally Had Enough

Published July 6, 2026 by Staff Writer

Amsterdam’s War on Overtourism: The 20% Tourist Tax, the Cruise Terminal Closure, and the City That Has Finally Had EnoughUnder the coalition's proposal, passengers would instead fly into Amsterdam Airport Schiphol before travelling by coach to Rotterdam for embarkation.

With Europe’s highest proposed overnight visitor levy, a planned cruise terminal closure by 2030, and a €120 million programme to reclaim its…

Keep Reading >>Amsterdam’s War on Overtourism: The 20% Tourist Tax, the Cruise Terminal Closure, and the City That Has Finally Had Enough
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Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into Tourists

Published July 1, 2026 by Staff Writer

Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into TouristsThe K-Vacation campaign's commercial proposition rests on a carefully designed package of financial incentives intended to narrow the cost gap between a domestic holiday and an overseas trip to Japan or Southeast Asia — the very markets the South Korean government has identified as its principal competitors for Korean leisure spending.

The Korea Tourism Organization has launched its boldest domestic tourism campaign yet — a government-backed, industry-supported effort to redirect South Korean holiday…

Keep Reading >>Staying Home Was Never This Strategic: South Korea’s K-Vacation Campaign and the Art of Turning Citizens Into Tourists
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Tourism Reporter

Reporting the Pulse of Global Tourism

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