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Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism NetworkTourism already contributes 7.1 per cent of the European Union's gross value added — approximately €807 billion in 2024 — and supports more than 20 million jobs across the bloc.

Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism Network

Published July 15, 2026 by Staff Writer

The European Commission has published landmark guidelines to unlock the tourism potential of the world’s largest coordinated network of…

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The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism ProblemIn commercial terms, Swiss Silent Luxury is not simply a branding exercise—it is a long-term revenue strategy.

The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism Problem

Published July 13, 2026 by Staff Writer

Switzerland Tourism’s new Swiss Silent Luxury positioning is not a branding exercise. It is a high-yield destination strategy—one designed…

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What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t ReadThe United Nations' 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be paying close attention.

What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t Read

Published July 10, 2026 by Staff Writer

The United Nations’ 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and…

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China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global TourismThe domestic tourism target — 8.3 billion trips annually by 2030, generating 7.7 trillion yuan in tourism expenditure — is arguably the plan's most consequential objective for China's own economy.

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

Published July 8, 2026 by Staff Writer

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation,…

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Amsterdam’s War on Overtourism: The 20% Tourist Tax, the Cruise Terminal Closure, and the City That Has Finally Had EnoughUnder the coalition's proposal, passengers would instead fly into Amsterdam Airport Schiphol before travelling by coach to Rotterdam for embarkation.

Amsterdam’s War on Overtourism: The 20% Tourist Tax, the Cruise Terminal Closure, and the City That Has Finally Had Enough

Published July 6, 2026 by Staff Writer

With Europe’s highest proposed overnight visitor levy, a planned cruise terminal closure by 2030, and a €120 million programme…

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Tourism Reporter

Reporting the Pulse of Global Tourism

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