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Tourism Reporter Posts

Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism Network

The European Commission has published landmark guidelines to unlock the tourism potential of the world’s largest coordinated network of…

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The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism Problem

Switzerland Tourism’s new Swiss Silent Luxury positioning is not a branding exercise. It is a high-yield destination strategy—one designed…

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What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t Read

The United Nations’ 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and…

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China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation,…

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Amsterdam’s War on Overtourism: The 20% Tourist Tax, the Cruise Terminal Closure, and the City That Has Finally Had Enough

With Europe’s highest proposed overnight visitor levy, a planned cruise terminal closure by 2030, and a €120 million programme…

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Tourism Reporter

Reporting the Pulse of Global Tourism

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