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The Rise of Incentivised Tourism: Berlin Turns Sustainability into Currency

Published May 15, 2026 by Staff Writer

The Rise of Incentivised Tourism: Berlin Turns Sustainability into Currency

BerlinPay—developed by visitBerlin, the city's official tourism body, in cooperation with the Berlin Senate Department for Economics, Energy and Public Enterprises—operates on a principle that behavioral economists have long understood but public policy has been slow to fully embrace: positive reinforcement works.

How one German city’s decision to reward tourists for picking up litter is quietly rewriting the rules of responsible travel — and…

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