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The Rise of Incentivised Tourism: Berlin Turns Sustainability into CurrencyBerlinPay—developed by visitBerlin, the city's official tourism body, in cooperation with the Berlin Senate Department for Economics, Energy and Public Enterprises—operates on a principle that behavioral economists have long understood but public policy has been slow to fully embrace: positive reinforcement works.

The Rise of Incentivised Tourism: Berlin Turns Sustainability into Currency

Published May 15, 2026 by Staff Writer

How one German city’s decision to reward tourists for picking up litter is quietly rewriting the rules of responsible travel — and inspiring a global movement Global (Tourism Reporter) — There…

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