Tag: Ireland Unrushed

Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to Value

Published May 6, 2026 by Staff Writer

Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to Value

On 6 May 2026, Tourism Ireland launched the second iteration of its ‘Ireland Unrushed‘ campaign — a global slow tourism initiative now live across 15 overseas markets, designed to reach more than 100 million people through a combination of advertising, publicity and digital content.

With overseas visitor numbers under pressure and demand shifting toward deeper, experience-led travel, Tourism Ireland is betting that the island’s future competitiveness…

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