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Tag: MICE Tourism

From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE MapDuring the concluded Ethiopian fiscal year, Addis Ababa hosted more than 221 international conferences, up from more than 150 the previous year—a remarkable 47 per cent increase in just twelve months.

From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE Map

Published July 21, 2026 by Staff Writer

With record conference activity, a world-class convention centre, growing diplomatic influence, and COP32 on the horizon, Addis Ababa is positioning itself as Africa’s next great business events capital. Africa (Tourism…

Keep Reading →From Transit Hub to Continental Convention Capital: How Addis Ababa’s 221-Conference Milestone Is Rewriting Africa’s MICE Map
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Emerging Destinations Accelerate Investments in Infrastructure to Capture Growing MICE Tourism OpportunitiesThe Rwanda Convention Bureau drives Kigali's ambition with the iconic Kigali Convention Centre (2,600-seat auditorium) and BK Arena (10,000 capacity).

Emerging Destinations Accelerate Investments in Infrastructure to Capture Growing MICE Tourism Opportunities

Published December 19, 2025 by Staff Writer

While established leaders like the United States, Germany, Spain, Italy, United Kingdom, France, Singapore, Dubai, Canada, Belgium, Sydney (Australia), China, Russia, Saudi Arabia, South Africa, Japan, Thailand, Netherlands, and South…

Keep Reading →Emerging Destinations Accelerate Investments in Infrastructure to Capture Growing MICE Tourism Opportunities
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