Skip to content

Tag: Switzerland

The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism ProblemIn commercial terms, Swiss Silent Luxury is not simply a branding exercise—it is a long-term revenue strategy.

The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism Problem

Published July 13, 2026 by Staff Writer

Switzerland Tourism’s new Swiss Silent Luxury positioning is not a branding exercise. It is a high-yield destination strategy—one designed to increase visitor value rather than visitor volume, while directing tourism…

Keep Reading →The Silence Is the Strategy: How Switzerland Is Using Luxury Tourism to Solve Its Overtourism Problem
Leave a Comment
Global Tourism Forum Unveils “Power of 40” – The Most Exclusive Tourism Gathering Ever Held During Davos WeekApplications are not accepted. The selection committee, chaired by Casanova and including two former heads of state and the secretary-general of UNWTO as an observer, will finalize the list by 20 December 2025.

Global Tourism Forum Unveils “Power of 40” – The Most Exclusive Tourism Gathering Ever Held During Davos Week

Published December 8, 2025 by Staff Writer

Zurich (TRI) – The Global Tourism Forum (GTF), the Swiss-based think-and-do tank that has quietly become one of the most influential voices in high-level tourism diplomacy, today announced the launch…

Keep Reading →Global Tourism Forum Unveils “Power of 40” – The Most Exclusive Tourism Gathering Ever Held During Davos Week
Leave a Comment