Tag: Tourism Ireland

Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to Value

Published May 6, 2026 by Staff Writer

Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to Value

On 6 May 2026, Tourism Ireland launched the second iteration of its ‘Ireland Unrushed‘ campaign — a global slow tourism initiative now live across 15 overseas markets, designed to reach more than 100 million people through a combination of advertising, publicity and digital content.

With overseas visitor numbers under pressure and demand shifting toward deeper, experience-led travel, Tourism Ireland is betting that the island’s future competitiveness…

Keep Reading >>

Tourism Ireland’s Latest Overseas Sentiment Research Reveals Strong Interest in the Island of Ireland as a High-Value, Food-Focused Escape

Published February 18, 2026 by Staff Writer

Tourism Ireland’s Latest Overseas Sentiment Research Reveals Strong Interest in the Island of Ireland as a High-Value, Food-Focused Escape

The study, the latest in Tourism Ireland’s ongoing programme of consumer sentiment tracking, provides a timely pulse on motivations, barriers, and evolving preferences among international visitors.

Dublin, Ireland (Tourism Reporter) — Tourism Ireland has released fresh insights into global traveler perceptions of the island of Ireland, confirming that…

Keep Reading >>