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Tag: Tourism Ireland

Ireland’s €1.95 Billion Summer: How the Island Is Breaking Tourism Records—While Preparing for a More Uncertain Second HalfBetween January and May, Ireland welcomed just under 2.6 million overseas visitors, who generated €1.95 billion in tourism expenditure. Compared with the same five-month period in 2025, visitor numbers increased by 18 per cent, while visitor spending rose by an even stronger 23 per cent.

Ireland’s €1.95 Billion Summer: How the Island Is Breaking Tourism Records—While Preparing for a More Uncertain Second Half

Published July 23, 2026 by Staff Writer

Tourism Ireland’s July 2026 SOAR report confirms the strongest five-month start on record. But the Middle East conflict, Aer Lingus uncertainty, and weakening consumer confidence in key source markets are…

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Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to ValueOn 6 May 2026, Tourism Ireland launched the second iteration of its ‘Ireland Unrushed‘ campaign — a global slow tourism initiative now live across 15 overseas markets, designed to reach more than 100 million people through a combination of advertising, publicity and digital content.

Ireland Repositions with ‘Ireland Unrushed’ as It Shifts from Volume to Value

Published May 6, 2026 by Staff Writer

With overseas visitor numbers under pressure and demand shifting toward deeper, experience-led travel, Tourism Ireland is betting that the island’s future competitiveness will be defined by depth, not volume Tourism…

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Tourism Ireland’s Latest Overseas Sentiment Research Reveals Strong Interest in the Island of Ireland as a High-Value, Food-Focused EscapeThe study, the latest in Tourism Ireland’s ongoing programme of consumer sentiment tracking, provides a timely pulse on motivations, barriers, and evolving preferences among international visitors.

Tourism Ireland’s Latest Overseas Sentiment Research Reveals Strong Interest in the Island of Ireland as a High-Value, Food-Focused Escape

Published February 18, 2026 by Staff Writer

Dublin, Ireland (Tourism Reporter) — Tourism Ireland has released fresh insights into global traveler perceptions of the island of Ireland, confirming that interest in visiting remains robust across key overseas…

Keep Reading →Tourism Ireland’s Latest Overseas Sentiment Research Reveals Strong Interest in the Island of Ireland as a High-Value, Food-Focused Escape
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