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Category: Industry News

$169.8 Billion and 906,000 Jobs: What America’s First State-by-State Tourism Report in Nearly Three Decades Reveals About the True Power of International Visitors

For the first time since 1997, the U.S. government has mapped exactly where overseas visitors spend their money — and which states…

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WTTC Unveils Global Leadership Reset from Madrid, Signalling a Strategic Shift in Tourism Governance

A more diverse, globally integrated leadership structure marks a decisive evolution in how the private sector will shape travel’s next growth phase…

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Poland Receives 58.9 Million Tourists, Signalling a Shift in Europe’s Travel Map

A surge in arrivals, rising global visibility, and shifting demand patterns are propelling Poland into Europe’s competitive spotlight—signalling a broader transformation in…

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The $600 Million Daily Redraw: How Iran War Is Creating Tourism’s Biggest Winners and Losers Since COVID

Three weeks into conflict, Middle East loses 38 million projected visitors whilst Europe, East Africa, and secondary Mediterranean markets capture redirected demand…

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The $30 Billion Question: Can North America’s Hotels Handle 30 Million World Cup Visitors in Six Weeks?

As flight bookings skyrocket and hotel rates surge 114% in some cities, the largest FIFA World Cup in history tests whether tourism…

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