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Category: Tourism Markets

Tourism Markets examines the source markets, visitor trends, consumer behaviour, travel demand, and competitive dynamics shaping tourism flows across regions and around the world.

Brazil’s Tourism Surge in 2025: A Record-Breaking Year of Growth and Global Appeal

Rio De Janeiro (TRI) — As 2025 draws to a close, Brazil is celebrating a landmark achievement in its tourism sector: more than nine million international visitors, marking the country’s…

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Tunisia Shatters Tourism Records in 2025: Over 11 Million Visitors Mark Historic Milestone

As 2025 draws to a close, Tunisia has achieved an unprecedented milestone in its tourism sector, welcoming over 11 million international visitors for the first time in history. Announced by…

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Surge in Birth Tourism to Canada: A Niche but Growing Segment of Medical and Citizenship-Driven Travel

As 2025 draws to a close, Canada is experiencing a notable post-pandemic rebound in birth tourism—the practice of non-resident women traveling to the country primarily to give birth and secure…

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China’s Ice and Snow Tourism Season Opens: Harbin Leads the 2025-2026 Winter Spectacle

Harbin (TRI) – China’s 2025-2026 ice and snow tourism season has officially begun, with the grand opening of the 27th Harbin Ice-Snow World on December 17, 2025. Recognized as the world’s…

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World Travel & Tourism Council Moves Global HQ from London to Madrid: New Era for Tourism Leadership

Madrid (TRI) – In a pivotal development for the global travel and tourism industry, the World Travel & Tourism Council (WTTC) has announced its decision to relocate its headquarters from London…

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Italy’s Tourism Strategy 2026: ENIT’s Push for Lesser-Known Regions to Ease Overtourism

Rome (TRI) – The Italian National Tourist Board (ENIT) has launched an ambitious new strategy to redirect tourism flows toward the country’s underexplored gems, with the flagship ‘Luminous Destinations 2026’ project…

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