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Category: Tourism Markets

Tourism Markets examines the source markets, visitor trends, consumer behaviour, travel demand, and competitive dynamics shaping tourism flows across regions and around the world.

China’s Ice and Snow Tourism Season Opens: Harbin Leads the 2025-2026 Winter Spectacle

Harbin (TRI) – China’s 2025-2026 ice and snow tourism season has officially begun, with the grand opening of the 27th Harbin Ice-Snow World on December 17, 2025. Recognized as the world’s…

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World Travel & Tourism Council Moves Global HQ from London to Madrid: New Era for Tourism Leadership

Madrid (TRI) – In a pivotal development for the global travel and tourism industry, the World Travel & Tourism Council (WTTC) has announced its decision to relocate its headquarters from London…

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Italy’s Tourism Strategy 2026: ENIT’s Push for Lesser-Known Regions to Ease Overtourism

Rome (TRI) – The Italian National Tourist Board (ENIT) has launched an ambitious new strategy to redirect tourism flows toward the country’s underexplored gems, with the flagship ‘Luminous Destinations 2026’ project…

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African Tourism Board Identifies Namibia as Africa’s Most Authentic and Demanding Tourism Destination

TRI — The African Tourism Board (ATB) has identified Namibia as Africa’s most authentic and demanding tourism destination, citing a sustained rise in international interest driven by global demand for…

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Mexico is in Vogue: Sets Tourism Record with 8.3 Million International Visitors in October 2025

Mexico recorded a historic high in October 2025, welcoming 8.3 million international visitors, the Tourism Ministry reported Wednesday. The figure represents a 10.7% increase compared with October 2024 and generated…

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