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Category: Tourism Intelligence

Tourism Intelligence examines the data, trends, policies, and market signals shaping the future of global tourism — giving industry leaders and decision-makers the intelligence they need to understand what is changing and why it matters.

Tanzania’s $4.41 Billion Tourism Economy: Why the Numbers Tell a Bigger Story Than the HeadlinesThe Bank of Tanzania, in collaboration with the National Bureau of Statistics, has published the 2025 International Visitors' Exit Survey Report, offering the clearest picture yet of how international tourism is reshaping the country's economy.

Tanzania’s $4.41 Billion Tourism Economy: Why the Numbers Tell a Bigger Story Than the Headlines

Published July 17, 2026 by Staff Writer

The Bank of Tanzania’s 2025 International Visitors’ Exit Survey reveals a destination that is no longer simply attracting more visitors—it is steadily increasing visitor value, strengthening tourism receipts, and offering…

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IATA’s 2025 World Air Transport Statistics: What the Numbers Mean for Global TourismThe United States remained comfortably the world's largest passenger market in 2025, recording 890.1 million arriving and departing passengers.

IATA’s 2025 World Air Transport Statistics: What the Numbers Mean for Global Tourism

Published July 16, 2026 by Staff Writer

IATA’s latest data reveals surging premium travel, Asia’s dominance in domestic aviation, and Central Asia’s emergence as the industry’s fastest-growing frontier—offering fresh insight into where global tourism is heading next.…

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Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism NetworkTourism already contributes 7.1 per cent of the European Union's gross value added — approximately €807 billion in 2024 — and supports more than 20 million jobs across the bloc.

Europe’s Best-Kept Tourism Secret Is 27,000 Sites Wide: How Natura 2000 Could Become the World’s Most Powerful Sustainable Tourism Network

Published July 15, 2026 by Staff Writer

The European Commission has published landmark guidelines to unlock the tourism potential of the world’s largest coordinated network of protected areas—creating a major opportunity for destinations, investors, and governments. Europe…

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What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t ReadThe United Nations' 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be paying close attention.

What Gets Measured Gets Done: Why the UN’s 2026 SDG Report Is the Most Important Tourism Document You Haven’t Read

Published July 10, 2026 by Staff Writer

The United Nations’ 2026 Sustainable Development Goals (SDG) Report reveals why tourism has become central to measuring sustainable development—and why every destination, government, tourism business, and industry leader should be…

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China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global TourismThe domestic tourism target — 8.3 billion trips annually by 2030, generating 7.7 trillion yuan in tourism expenditure — is arguably the plan's most consequential objective for China's own economy.

China’s 190 Million Declaration: The Five-Year Tourism Plan That Could Reshape Global Tourism

Published July 8, 2026 by Staff Writer

China’s State Council has approved the most ambitious inbound tourism target in the country’s history—and the implications for aviation, destination strategy, investment, and global tourism competitiveness are immediate and far-reaching.…

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One Billion Reasons to Study the World’s Most Influential Tourism Brand The sign at the Disneyland Park train station in Anaheim, California, was updated on 3 July 2026 to display one simple message: Population: 1,000,000,000.

One Billion Reasons to Study the World’s Most Influential Tourism Brand

Published July 8, 2026 by Staff Writer

On the eve of America’s 250th birthday, Disneyland welcomed its one billionth guest—a milestone 71 years in the making that offers valuable lessons for destinations, tourism boards, investors, and tourism…

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Airbnb, Booking.com and Expedia Drive Another Strong Quarter for European Tourism

Airbnb, Booking.com and Expedia Drive Another Strong Quarter for European Tourism

Published July 5, 2026 by Staff Writer

Fresh Eurostat data confirms 144.3 million platform-booked nights across the EU in Q1 2026 — but the story behind the numbers reveals a structural shift in European travel that destinations…

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